Thursday, November 21, 2013

The Cookie Stick Letter -- Sweet Way to Boost Profits

I've written before about the importance of "stick" letters.

Stick letters are something you send by MAIL (not email, not text) to clients to thank them for their purchase, allay buyer's remorse, and thus help them "stick" with you.

One of my very smart clients, Ryan Skalla, has developed a new and yummy twist on the stick letter for his real estate investment firm.

I call it The Cookie Stick Letter.

How does it work?

According to Ryan, "Anytime I make a sale, I get a contract, or somebody says yes on the phone, they get a basket of Mrs. Fields’ cookies delivered from me.

"That gift actually gets delivered before they get the escrow documents from my title company. And when I order online, I can add a personalized message, like 'Thank you for selling me your rental property.'"

Pretty neat, eh? And Ryan's clients? They're delighted.

"Since I started doing it, several people have written testimonials that said, 'Thank you for the cookies!' so I know it’s making an impact," he says.

This kind of post-sale followup is critically important in the emotional and volatile world of real estate. Anything you can do to build trust with clients is a big plus. And Ryan's doing it with cookies.

Meanwhile, if you want to increase your cash flow and get more clients like your best clients, my free Client Cloning Kit can help. Grab your free copy now, while they last

Tuesday, November 5, 2013

Announcing The Unadvertising Agency That Guarantees Results

Do you own or manage a service business, doing at least $500,000 in revenue?

If so, here's news ...

I’d like to help design a money-making plan for your business, identify your ideal clients, and show you how to compel them to ask you for help. This way you can bank more profits every month, without having to worry about where your next client will come from.

I offer this service because I’m a direct-response copywriter specializing in helping my clients boost their sales and profits …

… and there’s a good possibility that you already have a list of undeserved clients who are very responsive to the marketing plan that I’ll be giving you for free. It can make you TWICE as profitable.

If you find the plan that I create for you is valuable, you may wish to become a client of mine. If that’s the case, my rates start at $3995 per month, with no contracts or commitments.

How much new revenue can I deliver for you?

Rapid gains of $50,000 or more are possible. Keep reading to see how …

First, please understand I am not offering you a sales pitch in disguise. I promise not to pressure you or trick you in any way. In fact, if you feel I’ve wasted even one second of your time when we talk, just let me know and I will immediately write you a check for $250.

But before we go further, you need to know that I can’t help everyone …

There are 5 requirements to working with me. You must be able to say "Yes" to all of them:

1) Do you need help? If I think your business is doing all it can to maximize profits from your inactive clients, I'll tell you so. I'm not a know-it-all and you may be doing very well already.

2) Are you willing to let me create "unadvertising" that I know will sell? Except for legal or factual approval, I retain creative freedom. You, your spouse, or your Uncle Al can't mess with what I come up with.

3) Is your business doing at least $500,000 in revenue now? Any business below $500,000 doesn't have the volume to make this work.

4) Do you have a list of satisfied clients or customers I can speak with, to generate testimonials about you?

5) Are you honest, ethical, and do your references check out? I WILL call them. In other words, are you a "salt of the earth" Midwestern type who will honor an agreement to pay me when the money is due?

Now. You may be wondering, "Hey, what have you done for your clients?" Fair question.

I wish I could say that I hit a home run every time, but of course, I can't. But overall, my clients do very well. Here are a few examples ...

  • For a Real Estate Investor, I created a sales letter that he mailed to prospects already in his database. The phone started to ring and sales started to happen automatically. Previously, his best year was $200,000. In less than half a year mailing my letters, he's at $660,000.

  • For a Technical Sales Professional, I advised him on a simple follow-up process. Within 24 hours, he made a few calls to existing clients One call netted a sale for $193,000.
  • For a Computer Support Service, I created a letter to a 2-year-old list of past clients. The letter did so poorly that I never got another chance. I took the loss on all creative fees and my client paid nothing, in keeping with my guarantee.
  • For a Strategic Consulting Firm, I created a two-page letter to mail to their past clients. It resulted in a windfall of $77,098 in new revenues, with more to come by year's end.
  • For an Insurance Agent, I created a new print ad for him to run in the newspaper. By making just a few changes in wording, I increased his profits by 671%.

What should you do now?

If you’re interested and if you qualify, you can apply for a free Profit Discovery Session with me at this link

You’ll see a form there with a few questions about your business and what you’re hoping to accomplish. Once you submit that information, I’ll do some market research for you and set up a time to go over it together by phone.

Sound fair? 

If so -- and if you think your business could use a cash windfall of at least $50,000 -- please apply for your no-cost Profit Discovery Session with me at this link.


Kevin Donlin
Copywriter + Marketing Strategist

P.S. -- A partial list of media that have interviewed me on marketing includes Forbes, The Wall Street Journal, Entrepreneur magazine, New York Times, KARE-11 TV (NBC), WXYZ TV (ABC), KMSP TV (Fox), and WCCO Radio (CBS).

P.P.S. -- As a courtesy, I give past clients first right of refusal on anyone who may compete with them. So it may already be too late for you, if someone else has contacted me from your geographic area. Please schedule your free Profit Discovery Session with me at this link … before schedule fills up. After that, this offer will be withdrawn.