tag:blogger.com,1999:blog-8000193347412368555.post683986952003704453..comments2023-02-08T04:10:27.001-06:00Comments on The Blog of Kevin Donlin: The $40-Million Marketing Secret from Seth Godin #sethgodinKevin M. Donlinhttp://www.blogger.com/profile/13350149996469875189noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-8000193347412368555.post-34335666138570553492010-11-05T08:32:01.949-05:002010-11-05T08:32:01.949-05:00Ellen,
The niche for Little Miss Matched is 12 ye...Ellen,<br /><br />The niche for Little Miss Matched is 12 year-old girls who wear socks.<br /><br />More importantly, Little Miss Matched does more than sell socks. They sell socks that start conversations. Those conversations are really word-of-mouth marketing, which increase sales. The cycle feeds on itself ... and sales grow.Kevin M. Donlinhttps://www.blogger.com/profile/13350149996469875189noreply@blogger.comtag:blogger.com,1999:blog-8000193347412368555.post-36796709462166106912010-11-03T00:43:30.096-05:002010-11-03T00:43:30.096-05:00Although I do get what you are trying to say (for ...Although I do get what you are trying to say (for the FedEx and Zappos examples), I'm not quite sure what 'niche' Little Miss Matched is trying to go for?Ellennoreply@blogger.com