Kaizen many definitions, but I like this one: small, daily improvements.
It's a simple concept that produced a small fortune for me a few years back. In a nutshell, I spent 60 minutes a day trying to add $10 net profit to my business. Day in, day out, like clockwork.
At first, the gains were ... small. A buck a day here, $20 there.
After about 3 months, however, I found a sweet spot of lead-generation promotions and Google AdWords ads that produced $2.1 million in revenue.
And I am still profiting from those ads today.
Had I spent my time looking for one $2.1-million jackpot instead of many tiny revenue streams, I would probably still be looking ... and no closer to success.
But by searching for small, daily profit gains, I discovered a huge breakthrough.
I'm convinced that kaizen worked for me then for the same reason it can work for you now -- buy-in from your brain puts your butt in gear.
Because my brain bought into the idea of adding just $10 a day in income ("That's easy. I can do this!") it put my butt in gear ... and I did it. Again and again, until the results really added up.
So: What small improvements can you make to your business today -- and every day?
Ideas for you:
- add $10 in revenue, or find $10 in savings -- or both
- add one email to your autoresponder series
- write one short blog post (which add up to articles, which add up to books)
- call one client to ask how they're doing and how you can help
- write and mail one thank-you note to a client, prospect, vendor, or referral partner
- send one article to one prospect, with a note that says: "Saw this and thought of you"
Caution. There's no getting around the two essential parts of kaizen:
- small improvements
- every day
Resource: If you want to put an end to "feast-or-famine" syndrome in your business, grab your free Client Cloning Kit here.