Saturday, November 22, 2014

Marketing Multipliers: Make Your Business Remarkable



If you want to make your business remarkable -- and literally cause people to remark about you by telling others -- try this: If you sell a service, give away a product; if you sell a product, give away a service.

Example: I give away a one-page printed newsletter as a product, to complement my marketing and copywriting services. I took that one step further by hand-writing the latest issue -- it got a huge response from my readers (and 3 referrals the day I shot this video) ...

... and you'll find more of these small actions that unleash big profits in my new Marketing Multipliers Coaching Program.


If you're a consultant, a coach, or you sell a professional service -- and you want to make 2015 your best year ever -- this is for you.

You get hands-on help and accountability to grow your business, in 4 or 5 weeks of live training with me, by phone and email. The Complete Option is a no-brainer, but you also have a Basic Option ...


Marketing Multipliers 5-Week Coaching -> Complete

Here's what you get in this 5-Week Live Training Program, which starts Thursday, January 8, 2015 ...

1. More Time -- you'll get back at least 5 extra productive hours every week, simply by changing how you answer email. As a result, this program pays for itself when you achieve more goals in less time. And that's just Week One! ($500/month value)

2. More Clients, from 3 simple direct-mail tools that turn prospects into paying clients: The Paper Email, The Paper Text, and The Strategic Thank You -- written with you by me. Watch your sales multiply! ($995 value)

3. Less Competition, with Unique Naming of your free consultation AND your price quotes/proposals, done with you by me. This immediately separates you from every other competitor who offers "free consultations" or "free estimates." (At least $995 in value -- my minimum copywriting fee)

4. Rapid Pay Raise when you add an Instant Upsell -- no matter what your business, there’s room for at least one “premium-priced version” that 5% to 20% of people will always buy (at least a $4,000 value -- you'll see proof!)

5. Your Unique Selling Proposition (USP), done with you by me. Your USP is the answer to this question: Why should I buy from you, right now, at the price you're asking? If you've ever struggled against competition ... ever lost a potential client because your price was "too high" or they wanted to "think it over," THIS solves that problem for you. Your new USP is at least a $1,995 value, which is what you'd pay me to interview you, then do the research and copywriting.

6. Answers and Accountability to make it all happen, with 5 weekly phone sessions, transcripts of each, and private access via members-only email ($800 value)

7. Two FREE Months in The Marketing Multipliers Club. Every month you get the Group Coaching Call, printed Member Newsletter, Moneymaking Tool by mail, one Copyright-Free Sales Letter to copy-paste-and-deploy, one 9-1-1 Private Call, one Free Ticket to the annual Marketing Multipliers LIVE Event, and more ($98 value)

8. PLUS, a TRIPLE Thanksgiving Bonus, including The Client Reactivation Blueprint worth $2,995 all by itself.

Learn more about the Complete Program before the December 1 deadline, here.


Marketing Multipliers 4-Week Coaching -> Basic

You get everything above, minus your USP and minus The Client Reactivation Blueprint, in a 4-week live training program. Learn more about the Basic Program before the December 1 deadline, here.


Warning: The Thanksgiving bonuses expire at midnight on Cyber Monday, December 1, or when the first 7 people enroll -- whichever comes first. After that, this web page disappears. Hurry ...

Learn more about the Marketing Multipliers Complete Program here.

Learn more about the Marketing Multipliers Basic Program here.

Friday, November 21, 2014

Marketing Multipliers: Free Consultations and Ezines Are Dead



Bad news: If you offer a free consultation and a free email newsletter like everybody else, your business will be seen as a commodity by your prospects. And they will price-shop you just like they do flour, sugar, or gasoline.

Good news: You don't HAVE to offer the same freebies as everybody else. One way to stand out is to simply repackage your materials and deliver them differently.

Better news: You can quickly become a Category of One in your market -- and bypass the commodity trap. How? With your own uniquely named "free consultation" and repackaged "free email newsletter," both of which you'll get in my new Marketing Multipliers Coaching Program.


If you're a consultant, a coach, or you sell a professional service -- and you want to make 2015 your best year ever -- this is for you.

You get hands-on help and accountability to grow your business, in 4 or 5 weeks of live training with me, by phone and email. The Complete Option is a no-brainer, but you also have a Basic Option ...


Marketing Multipliers 5-Week Coaching -> Complete

Here's what you get in this 5-Week Live Training Program, which starts Thursday, January 8, 2015 ...

1. More Time -- you'll get back at least 5 extra productive hours every week, simply by changing how you answer email. As a result, this program pays for itself when you achieve more goals in less time. And that's just Week One! ($500/month value)

2. More Clients, from 3 simple direct-mail tools that turn prospects into paying clients: The Paper Email, The Paper Text, and The Strategic Thank You -- written with you by me. Watch your sales multiply! ($995 value)

3. Less Competition, with Unique Naming of your free consultation AND your price quotes/proposals, done with you by me. This immediately separates you from every other competitor who offers "free consultations" or "free estimates." (At least $995 in value -- my minimum copywriting fee)

4. Rapid Pay Raise when you add an Instant Upsell -- no matter what your business, there’s room for at least one “premium-priced version” that 5% to 20% of people will always buy (at least a $4,000 value -- you'll see proof!)

5. Your Unique Selling Proposition (USP), done with you by me. Your USP is the answer to this question: Why should I buy from you, right now, at the price you're asking? If you've ever struggled against competition ... ever lost a potential client because your price was "too high" or they wanted to "think it over," THIS solves that problem for you. Your new USP is at least a $1,995 value, which is what you'd pay me to interview you, then do the research and copywriting.

6. Answers and Accountability to make it all happen, with 5 weekly phone sessions, transcripts of each, and private access via members-only email ($800 value)

7. Two FREE Months in The Marketing Multipliers Club. Every month you get the Group Coaching Call, printed Member Newsletter, Moneymaking Tool by mail, one Copyright-Free Sales Letter to copy-paste-and-deploy, one 9-1-1 Private Call, one Free Ticket to the annual Marketing Multipliers LIVE Event, and more ($98 value)

8. PLUS, a TRIPLE Thanksgiving Bonus, including The Client Reactivation Blueprint worth $2,995 all by itself.

Learn more about the Complete Program before the December 1 deadline, here.


Marketing Multipliers 4-Week Coaching -> Basic

You get everything above, minus your USP and minus The Client Reactivation Blueprint, in a 4-week live training program. Learn more about the Basic Program before the December 1 deadline, here.


Warning: The Thanksgiving bonuses expire at midnight on Cyber Monday, December 1, or when the first 7 people enroll -- whichever comes first. After that, this web page disappears. Hurry ...

Learn more about the Marketing Multipliers Complete Program here.

Learn more about the Marketing Multipliers Basic Program here.

Thursday, November 20, 2014

Holiday Charity Event to Help Twin Cities’ Small Businesses and Benefit Feed My Starving Children

Edina, Minn. -- As the holiday season approaches and economic recovery remains out of reach for many, one marketing expert is teaming with Feed My Starving Children to help Twin Cities’ business owners.

“No matter what business you think you’re in, you’re really in the business of marketing. Because if nobody buys from you, you’re out of business,” says marketing strategist, Kevin Donlin, founder of Client Cloning Systems in Edina.

Donlin is sponsoring a small business marketing seminar in Edina, on Wednesday, December 10, 2014 at 9:30 am, called Marketing Multipliers: 5 Shortcuts to Bigger Profits, with 100% of ticket sales to benefit the Coon Rapids location of Feed My Starving Children. Tickets are available at this link.

“Feed My Starving Children is a non-profit organization that tackles world hunger by sending volunteer-packed, nutritious meals to more than 70 countries. I can’t think of a better organization to support,” says Donlin.

What are Marketing Multipliers? “Every entrepreneur has fires to fight, staff to manage, clients to please -- there aren’t enough hours in the day. Marketing Multipliers are small, quick actions that deliver big, lasting growth for any business,” says Donlin.

The 5 Marketing Multipliers are as follows:

1.    The Instant Differentiator: An easy way to attract more clients by NOT offering free consultations or price quotes

2.    The Profits on a Stick: A fun way to boost profits 25-95% by preventing just 5% more of clients from leaving

3.    The Paper Email Kit: How to get nearly 350% better response to your emails

4.    The Words-That-Sell Generator: A fast, free way to create sales messages for your web site, postcards, or emails

5.    The Buying Hot Button Detector: The free web site that reveals the hopes, fears, joys, and emotional "hot buttons" that cause your clients to buy

Kevin Donlin is author of 21 Quick Ways to Get More Clients. A marketing strategist, copywriter, and speaker, he’s serve entrepreneurial clients since 1998.

To schedule an interview with Kevin Donlin, call 612-567-6642. He’s available for print, TV, and radio interviews. He’s been interviewed by KARE-11 TV, WCCO Radio, Fox-9 News, The Minneapolis Star Tribune, The New York Times, The New York Post, The Wall Street Journal, and many others.

If you're a Consultant, Coach, or Service Professional you can get your own toolbox of Marketing Multipliers created for you at Kevin Donlin's next seminar, in the Twin Cities of Minnesota, on December 10 or the Chippewa Valley of Wisconsin, on December 12.

Can't make it to those events? My free Client Cloning Kit can help. It's not some cheapo download -- this is a real business-building kit you can hold in your hands. Grab yours now, while you can.



Wednesday, November 19, 2014

Your Unique Selling Proposition (USP): What's the Big Picture?

If you're a consultant, coach, or service professional and you face commoditization, you MUST do something to stand out in your market.

You probably knew that.

The solution? A USP.

First popularized in 1961 by Rosser Reaves in his book, Reality In Advertising (out of print), USP is short for Unique Selling Proposition, it's your answer to this question: “Why should I buy only from you, at the price you’re asking, now?”

You probably knew that, too.

But I'll bet you didn't know that early USPs were doubly powerful, because they were visual as well as written.

Why? So busy housewives wouldn’t forget the product between then time they saw it on TV at night and went shopping the next day.

Below are two powerful USPs that combine words and pictures (both created by Reaves):



See how visually involving and convincing these graphics are? They're screen caps from TV commercials that ran in the 1960s.


Now, here are 3 modern examples of visual USPs:

Plenty of blenders claim to be fast, convenient, powerful, etc. But only one -- Blendtec blenders -- proves their claims visually like this, with a fun YouTube channel. That's a USP.


Plenty of sushi restaurants claim to offer yummy authentic food that will delight you. But only one -- Ebisu Sushi, in Vancouver, BC -- proves their claims visually like this, with a wall of these unique customer photos. That's a USP.



The Selling Card

Plenty of marketing tools claim to make selling easy for you. But only one -- The Selling CardTM -- proves its claims visually like this, by showing you a sales letter masquerading as a business card.

Key question: How can you make your USP visual and well as verbal? That makes it doubly powerful, and can make your business doubly profitable.

A USP is a perfect example of what I call a "Marketing Multiplier" -- a small action that multiplies your profits. If you're a Consultant, Coach, or Service Professional you can get your own toolbox of Marketing Multipliers created for you at my next seminar, in the Twin Cities of Minnesota, on December 10 or the Chippewa Valley of Wisconsin, on December 12.

Can't make it to those events? My free Client Cloning Kit can help. It's not some cheapo download -- this is a real business-building kit you can hold in your hands. Grab yours now, while you can.



Friday, November 14, 2014

The Death of Free Consultations and Ezines

Do you sell consulting, coaching, or professional services?

If so, you probably offer a free consultation and/or a free ezine on your web site.

One word: STOP. As in, "Stop doing that. Now."

Here's why. Google your competitors. Look at their websites. Look at what they're offering. See any patterns?

If you're like 90% of the consultants, coaches, or service professionals I talk to, your competitors are all offering a Free Consultation, a Free subscription to Advice/Tips/Ezine -- or both. And you're probably doing the same thing.

Guess what?

When you and your competitors all offer the same "get acquainted" options, your prospects can't tell you apart. They will shop around for the lowest price, just as they do with other commodities, like gasoline. And you'll find yourself on a fast track to oblivion.

Instead, do two things: Give your free consultation a different name. Then, offer something besides a free ezine. 

1) Rename your Free Consultation

There are 1,001 other ways to say "Free Consultation." Renaming examples:
  • Free Options Review
  • Complimentary "Know Your Options" Review
  • Free "Know Your Options" Conversation
  • Complimentary Property Savings Analysis
  • Complimentary Revenue Outline
  • No-Cost Project Game Plan
  • No-Charge Benefit Snapshot
  • No-Cost Risk Assessment

2) Rename and repackage your Free Advice/Tips/Ezine

There are 1,001 other ways to attract leads besides a "Free Ezine." Renaming examples:
  • Free Client Cloning Kit
  • Monthly Tipsheet
  • Money-Saving Cheat Sheet
  • Profit Blueprint
  • Opportunity Blueprint
  • Profit Recovery Kit
  • Free Strategic Organizer
  • Hidden Money Finder

But don't stop at the name. Repackage your information and deliver it differently. Consider any or all of these delivery mechanisms:
  • Print and mail in an envelope, tube, or box
  • Video series on YouTube
  • Audio series on iTunes
  • Printed book
  • Printed booklet
  • Printed white paper
  • Teleseminar series
  • Webinar series

Just as a small change to the rudder can change the course of a ship by thousands of miles, these two small changes to your marketing can change the course of your business by thousands -- or millions -- of dollars.

So. Stop offering Free Consultations and Free Advice/Tips/Ezine. Rename and repackage what you do.

By the way, I call these ideas "Marketing Multipliers" -- little efforts that multiply your profits.

If you're a Consultant, Coach, or Service Professional you can get your own toolbox of Marketing Multipliers created for you at my next seminar, in the Twin Cities of Minnesota, on December 10 or the Chippewa Valley of Wisconsin, on December 12.

Can't make it to those events? My free Client Cloning Kit can help. It's not some cheapo download -- this is a real business-building kit you can hold in your hands. Grab yours now, while you can.

Tuesday, November 11, 2014

How to Make Your Business Remarkable

Want clients for life? People who buy from your business again and refer others?

One way to get them is to make your business remarkable, so that clients literally remark about you to their friends.

And if you want a simple way to become remarkable -- and create clients for life -- try this: If you sell a service, give away a product; if you sell a product, give away a service. Examples:

Service --> Product
  1. Give clients an unexpected PRODUCT with the service, like a cookie, book, or gift card. Example: The maid who puts a mint on your pillow after making up your room is remarkable
  2. Mail them a printed monthly newsletter. Don't have time to write one? Mail a copy of a helpful article, with a 5-word sticky note: "Saw this, thought of you." (If you don't have time for that, you don't have a business -- you have a hobby.)
  3. Mail a "Quick Start Guide" or a "What to Expect" report after the first order

Product --> Service
  1. Give clients an unexpected SERVICE with the product, like coaching or answering questions. Example: The web site that gives you free express shipping with your product is remarkable
  2. Call to thank clients after every order, and ask what their #1 question is going forward. Answer that question (and listen for upsell and referral signals)
  3. Refer clients to other vendors who can fill their needs for products/services you don't provide (which makes you a center of influence -- and makes you remarkable)
None of this is rocket surgery, by the way. You don't need 1,000 Facebook likes or a $30,000 web site overhaul to make it work. Just a little creative thinking. Thinking -- that's a remarkable feat which, by itself, can make your business remarkable.

Note: If you're in the Twin Cities area want ideas like these tailored to your business, you need to attend my next Marketing Multipliers "Funshop" (I don't do workshops), December 10 in Edina.

Meanwhile, if you want more clients, my free Client Cloning Kit can help. It's not some cheapo download -- this is a real business-building kit you can hold in your hands. Grab yours now, while you can.


Monday, November 3, 2014

The Upsell: Key to Higher Profits and Satisfaction

What is an upsell?

Short answer: Free money. Because a certain percentage of your clients want to buy more and almost all of them can buy more. The only question is, are you willing to sell it to them?

Academic answer: Asking people to buy more during or after the sale. Also called a bump or a cross-sell.

Upsell example: Tim, a photographer in St. Paul, Minnesota, added $4,000 in extra revenue in 6 months -- on track for $8,000 extra each year -- without working any harder.

How?

He added an upsell to his wedding photo packages. In addition to low and a medium, he now offers a premium-priced package to clients. He starts every presentation with “Here’s the best package,” and then works down. No hard selling required (Tim is very laid-back).

Results: More than 20% of his clients sell themselves. And Tim will bank an extra $8,000 from the same amount of work this year -- enough to fully fund his IRA and take his family on an exquisite vacation or two, with no extra work.

Moral: If you don't have an upsell, you are leaving money on the table.

But this is NOT about greed and you are NOT an evil 1% wannabe for offering an upsell. No.

When you offer more to buyers who already have their credit card out, you deliver two benefits to them:

1) better results (by delivering more of what they need, such as faster download speeds for Internet access) and

2) better feelings (because many people want to spend more to feel good about themselves -- otherwise, we would all drive a $12,780 Nissan Versaa, the cheapest new car in America).

When you offer a high-quality upsell to clients, you help them and you help yourself. Win-win.

Meanwhile, if you want more clients, my free Client Cloning Kit can help. It's not some cheapo download -- this is a real business-building kit you can hold in your hands. Grab yours now, while you can.