Monday, March 31, 2014

Ford Just Sold a Bunch of Cadillacs

Sorry, but this article, "Ford Just Absolutely Destroyed Cadillac's Ad Praising Rich Guys Who Work All The Time" just absolutely makes me laugh.

Here's the breathless intro:
Ford is giving Americans a choice: Either you can be a self-absorbed Cadillac owner who spends his entire life working so he can buy expensive things, or a civic-minded Ford owner who pours her heart and soul into a project aimed at making the world a better place.

That’s the message in a new Ford commercial skewering Cadillac for a controversial recent ad that ruffled feathers by presenting what some felt was a misguided perspective on the American work ethic.
This is what happens, Ford, when your ads are written by hippies instead of sales guys.

In case you haven't seen them, here's the Cadillac ad ...



... and the Ford ad.



Bottom line: The only time vanilla makes money is when selling ice cream.

Cadillac made a brilliant move to go "all in" on who they are and attract people they are FOR -- the "evil" 1% who work 60 hours a week, and whose tax dollars disproportionally funded Solyndra, Fisker, Ener1, A123 Systems, etc.

Cadillac also made a conscious effort to repel people they are NOT FOR -- people who think work is a 4-letter word, artisanal dirt farmers, et al. Those people would never buy a Cadillac in a billion years, even with a stimulus check.

The Ford ad only makes sense when compared to the Cadillac ad ... which is free advertising for Cadillac that will continue for weeks on TV and YouTube. Ford just sold a bunch of Cadillacs.

Tell me again who destroyed who.

Saturday, March 15, 2014

The Strange "Non-Email" That Outperforms Email by 350%

Kevin Donlin, identity and location secret,
holding a copy of the strange "Tactile Email"
That's me, holding a secret copy of the incredibly valuable "Tactile Email."

And you might qualify for one -- if you hurry.

Here's the story: If you currently use email to prospect for new clients -- and if one new client is worth at least $500 to your business -- this is for you.

I'm writing to you because I've developed a new way to use email ...

... and it gets nearly 350% better response than standard email, based on my experience profiting from it for nearly 6 years now.

In fact, I've used this simple 1-page "Tactile Email" to get:
  • high-value prospects to call me back (including the publisher of a financial newsletter with 1.5 million readers)
  • help from promotional partners (including a busy editor who called me and then featured 2 of my articles in her magazine -- I can show them to you when we talk)
  • a sales meeting with a Fortune 500 VP
  • responses from incredibly hard-to-reach people, like Seth Godin. He called me after getting a "Tactile Email" and left the voicemail below. Click the play button to hear him ...


Now, stop and think.

What would it mean to your business if 350% more of your marketing emails got opened?

Here's what: Your open rates would skyrocket, from 20% (about average for business emails) to 90% (the typical open rates I've seen with my new "Tactile Email").

All you need do is send 5 or 10 of these a week and you will see results. You will get calls or email replies from at least 10 more prospects than you would have otherwise.

And if you're any good at what you do, you will add at least 2 new clients to your business this month that you never would have otherwise, at least 24 extra clients his year -- or more if you're really ambitious.

Do the math. What would 24 new clients this year be worth to you? $12,000? $25,000? $110,000? More?

And what if you could try this new type of email for only $1? 

That's right -- a buck.

Because I've been writing "Tactile Emails" for 6 years now, I can quickly write one for your business. You could start getting more calls from prospects just 3 business days from today.

If it works, you will gladly pay my full fee of $995. But only after it brings you at least 2 new clients or $1,000 in new revenue from the prospects and clients you already have.

If it doesn't work, you won't be out a penny -- I'll refund your $1 deposit and you'll be in the same position you are now.

Look, you've invested hundreds of hours and thousands of dollars to build your business. Odds are, you don't have the ability, the understanding, or the time to persuade more of your prospects and clients to respond to your marketing messages.

But I do. It's what I do.

And I would love to create a "Tactile Email" that brings you at least 24 new clients this year, with NO extra advertising on your part. Just mail out the one-page message I'll write, based on your unique situation, and then start getting more phone calls and emails from prospects who are often laughing when they call you (I'll explain this happy side effect when you and I talk).

Interested?

If so, we should talk. But ONLY if you meet these 3 qualifications:

1) You use email to prospect for new clients
2) One new client is worth at least $500 to your business
3) You can mail 5-10 letters a week that I write for you (with the envelope and stamps I recommend -- they're part of the secret that I'll reveal)

If you qualify, take action TODAY and let's set up a 20-minute Discovery Conversation, to answer your questions and see if this is right for you.

Of course, there will be NO cost, NO obligation, and NO sales pressure.


In fact, when we talk, I'll probably give you at least one idea that you can profit from right away, whether or not we do business together. It happens all the time. Like the phone call I did with D -- her thank-you note from that conversation below:


Do this: Click here to schedule a "Tactile Email" Discovery Conversation with me by phone. Or send me an email and suggest 3 days/times that work for you. I'll reply by email to confirm our time.

PLUS ... if you're one of the first 3 people to schedule a call with me, I'll send you a Free $5 Starbucks gift card after we're done. Hurry -- I've got only 3 Free Starbucks gift cards and they will run out. Here they are:


By the way, here's what this "Tactile Email" is NOT -- it's not traditional direct mail or so-called lumpy mail. It's not a thank-you note, a postcard, a FedEx Letter, or Send Out Cards. There are no pictures or "grabbers" (like dollar bills) involved.

It's none of that.

I know, it sounds crazy. But I've been quietly using this strange "Tactile Email" myself for the last 6 years, and I've only now figured out how to reproduce it on a larger scale for people like you.

Don't miss out. The call with me is free. So is your Starbucks $5 gift card, if you're one of the first 3 people. I hope to hear from you today, before it's too late.

Here's what to do now: Click here to schedule a "Tactile Email" Discovery Conversation with me by phone. Or send me an email and suggest 3 days/times that work for you. I'll reply by email to confirm our time. 


Kevin Donlin
Marketing Strategist + Copywriter
Client Cloning Systems

Tuesday, March 11, 2014

The Extraordinarily Happy Client Email

Check out this email from a very happy client ...


I have a great job.

Not only do I MAKE my clients enough money to jet off to Cancun at will, but I SAVE them money by continually sharing best practices with them, like the FedEx tip I gave this client. He'll put an extra $1,600 back in his pocket ... enough to buy muy cerveza y vino in Cancun :-)

Funny: Nowhere in my job description does it say, "Find ways for clients to save money." That's not something you would ordinarily expect a marketing strategist and copywriter to do.

But ordinary sucks. It's not extraordinary. Or interesting. And it doesn't pay well.

So, if you want to make the leap from ordinary to extraordinary -- and create income and job security to match -- start finding ways to make or save your clients more money than they pay you.

Meanwhile, if you want to put an end to "feast or famine" syndrome in your business, my free Client Cloning Kit can help. It's not some cheapo download -- this is a real business-building kit you can hold in your hands.
 
Grab your free copy now, while they last.

Monday, March 3, 2014

Life, Death, Family, Work

This week before St. Patrick's Day, it seems only fitting that I tell you about an Irish wake.

My Uncle Louie died last week at 91. A WWII vet, he was a member of the Greatest Generation, my dad's older brother, and the last surviving male among 13 siblings, all born in rural South Dakota.

The photo below is of family and friends after the funeral in Sommer’s Bar, in Miller, SD. Actually, this wasn’t the wake (the photos from that are not appropriate), but more of an “after party.”


The TV was tuned to the Weather Channel, where the talking heads prattled on about Winter Storm Titan. (Apparently, blizzards have names now.) “Titan!?” groused a guy at the bar. “What the $*&% are they talking about? It’s called winter, dammit.”

Miller is such a small town that you could walk up to any farmer in the bar and strike up a friendly conversation. Almost everyone knew my uncle and my dad, who died in 1997.

Anyway, there are two points to this story of life and death on the prairie.

First, family. There’s nothing like a funeral to clarify things, like how important the love and support of your family is. Without family, success at work means nothing. Nothing.

Second, work. On the drive back from South Dakota, recalling conversations with family, friends, and neighbors, I realized how remarkable the typical farmer is.

And it’s clear why Thomas Jefferson wrote, “Those who labour in the earth are the chosen people of God.” Farmers are the hardest working, most resourceful people in America. Most of us can’t imagine laboring half as hard, solving half as many problems, and producing half as much good for the world as those who work the land.

The next time I’m tempted to curse a slow computer or a printer out of ink, I’ll remember my uncle driving a horse-drawn wagon through a blizzard at age 12 … my grandma giving birth to and caring for 13 children … my cousin losing his left arm in a thresher at age 5 … and I will shut up and work.

Meanwhile, if you want to put an end to "feast or famine" syndrome in your business, my free Client Cloning Kit can help. It's not some cheapo download -- this is a real business-building kit you can hold in your hands.
 
Grab your free copy now, while they last.

Monday, February 10, 2014

How to Give Yourself a Raise

I'm not world famous (yet). But Napoleon Bonaparte is (still).

And among the many things Napoleon is famous for is this quote: "If you start to take Vienna, take Vienna."

By that he meant that doubts can be ruinous in war. And, I would argue, in business.

Here's what this means to you: If you want to give yourself a raise, give yourself a raise. By that I mean that sometimes the easiest way to make more money in your business is to ask for it.

Case in point: The following nice note, which came with a nice box of cookies on Saturday:

The note reads, in part: "You suggested I raise my rates ... The next day I got 2 new clients at the higher rates you suggested. I can't thank you enough for giving me a raise!"

What D doesn't realize is that it was she who gave her that raise, not me.

Moral: If you want to give yourself a raise, give yourself a raise. Start by testing new, higher prices. The only thing standing between you and your goal are the doubts in your head.

Meanwhile, if you want to put an end to "feast or famine" syndrome in your business, my free Client Cloning Kit can help. It's not some cheapo download -- this is a real business-building kit you can hold in your hands.
 
Grab your free copy now, while they last.

Wednesday, February 5, 2014

How To Make Your Marketing Remarkable

One way to stand out in a crowded marketplace is to be remarkable.

Seth Godin writes about this in Purple Cow, of course. The subtitle of the book is Transform Your Business by Being Remarkable.

What does that mean? If your business is remarkable, people are remarking about you -- you are making people talk. It's that simple.

Example: Here's a screen shot of an email from a prospect, Matt, remarking about my marketing. It's a photo he took of the thank-you note I mailed him ...

Hey, that makes me remarkable!

Not to brag, but when's the last time you sent a letter to a prospect and that prospect emailed you a picture of it, along with a nice comment?

Lesson: If your business makes people talk, it's remarkable. And you are farther along the path to success than the legions of businesses that are unremarkable, which go unnoticed and un-patronized.

One way to be remarkable is to deliver service that delights your clients -- faster, better, cheaper than they expected. Another way is to solve problems for clients -- faster, better, cheaper than they expected.

And, of course, you can be remarkable if you say ordinary things in remarkable ways. Like "Thank you" written in a note, mailed with a stamp.

Really, this ain't rocket surgery.

Meanwhile, if you want to put an end to "feast or famine" syndrome in your business, my free Client Cloning Kit can help. It's not some cheapo download -- this is a real business-building kit you can hold in your hands.
Grab your free copy now, while they last.






Thursday, January 23, 2014

The Steve Jobs Question

This morning I read a quote from Steve Jobs that hit me harder than a fourth cup of coffee.

It goes like this:
“I have looked in the mirror every morning and asked myself: "If today were the last day of my life, would I want to do what I am about to do today?" And whenever the answer has been "No" for too many days in a row, I know I need to change something.”
Now, I had been having a bad couple of days this week; nothing earth shatteringly awful, just a nagging sense of boredom and frustration at sub-par results in my business.

But here’s the thing: If you're in business for yourself, like me, and you find that you're bored or unmotivated by your work, it's going to kill your business faster than any competitor ever could.

So I looked in the mirror and asked myself the Steve Jobs question: "If today were the last day of my life, would I want to do what I am about to do today?" And ... I knew I needed to change some things -- right away.

So I did.

First, I put on some different background music in my office and promptly wrote a really good promotion for a client that I know he’s going to love. Oh, and, I finished two hours early.

Then I shaved and put on a clean shirt with a collar (two things I don't do a typical work day) and I recorded two promotional videos for my business. Now I would rather drink paint than shoot a video. But by making the videos, I forced myself to get out of my comfort zone and grow a little bit.

So, anyway here's the point of this piece: I want to challenge you to look at your schedule for today, then look in the mirror, and ask yourself the Steve Jobs question. “If today were the last day of your life, would you want to do what you're about to do today?”

The answer, yes or no, is probably true -- if you listen to your heart.

At the risk of sounding obvious, if the answer is no, make changes to your plan. Even if you don't have 100% control over your schedule, you do have 100% control over your attitude, which controls everything you do. And you can change your attitude by changing your surroundings: the music in your work space, pictures on the wall, conversations you have (or don’t have), the blogs you read (or ignore), the thoughts in your head.

That's my thought for today. It’s made my day today more productive than all of yesterday -- and it’s not even lunch time yet.

What do you think? Please share your thoughts in the comment below.

Meanwhile, if you want to put an end to "feast or famine" syndrome in your business, my free Client Cloning Kit can help. It's not some cheapo download -- this is a real business-building kit you can hold in your hands.


Grab your free copy now, while they last.