It is NOT sexy. It is so low-tech that it’s actually no tech. All you need is a pencil and paper.
It’s a productivity tool used by highly trained heart surgeons, airline pilots, even architects of multimillion dollar buildings ...
It’s a checklist.
You see, when it comes to growing your business, you probably know what to do already. You're just not doing it. The Jesuits have a term for this; it’s called a sin of omission.
Why are you not doing everything necessary to market your business?
Not because you’re a bad or sinful person. It's because as soon as you turn on your computer in the morning, your memory and judgment become unreliable. There are 1,001 distractions that steal your attention from the marketing tasks you need to do.
Signs of this are confusion, frustration, and an unpredictable cash flow in your business.
By contrast, when you have a checklist of things to do, you've got clarity, you’ve got focus, you've got confidence -- all of which give you more energy to get things done. And when you’ve checked off all your tasks, that feels good. So you do it again tomorrow, setting off a virtuous circle of improvement.
It's really simple. There are 3 steps.
Step 1) Write down all the things you need to do every day to grow your business. It's probably going be a list of 5 to 10 things. Examples of what tasks could go on your list:
- Email qualified new leads and thank them for requesting info
- Call new clients and welcome them
- Write 250 words of next blog post/article
Step 3) Follow the damn checklist.
Checklists are not brain surgery, but they are used by every brain surgeon.
More importantly, I use a checklist to pull more prospects and clients out of my existing database than I ever could if I tried to make it up as a went along.
Also, none of the tactics on any checklist are set in stone. Just like a recipe, they can and should be modified any time you find a better way.
Give this a try for just one week and you will be astonished at how much you get done and, more importantly, at the results you see in your marketing -- and in your bank account.
Meanwhile, are you an entrepreneur with clients, not customers? Are you doing at least $200,000 in revenue, and want to do better? If so ...
... I can show you more "profit hacks" like the ones you just read in this article. Get them in my next Free Video Training Session. It's for $200k entrepreneurs ONLY, please.
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