What? You don't have a strategy? Then you have a hobby, not a business. But I digress ...
Why is it important for your strategy to be concise and memorable? Because long-winded strategies are short on motivation. And you can't executive a strategy you can't remember.
When judging your strategy, here's a test: Can it fit on your business card?
Before you scoff, take a look at this strategy, on the back of Alan Mulally's business card (autographed copy below). He's CEO of Ford Motor Co. -- maybe you've heard of them?
And maybe you've heard of Mulally's results: Since taking over as CEO in 2006, he turned an annual loss of $17 billion into $2.7 billion profit by 2009 and $8.3 billion profit in 2010.
So you might want to pay attention to his strategy.
Here it is ...
People working together as a lean, global enterprise for automotive leadership, as measured by:
Customer, Employee, Dealer, Investor, Supplier, Union/Council, and Community Satisfaction
- Aggressively restructure to operate profitably at the current demand and changing model mix
- Accelerate development of new products our customers want and value
- Finance our plan and improve our balance sheet
- Work together effectively as one team
An exciting viable Ford delivering profitable growth for all.
Bio: Kevin Donlin can help you grow your business and enjoy the breakthrough results your hard work deserves. If you're interested in boosting your revenues and profits, please click here.