Monday, July 26, 2010

Do You Have Customers or Clients?

If you run a small business, do you want to get paid like a cashier? Or a six-figure professional?

To get paid what you're worth, it may help to take another look at the people who buy from you.

What do you call these people -- customers or clients?

Kmart has customers. So does the Post Office. And a used-car lot.

By contrast, a sports agent has clients. So does an attorney. And an architect.

The term customer implies a short-term transactional relationship, based mainly on price.

By contrast, client implies a long-term personal relationship, based mainly on service.

Big Question: Which would you rather have -- customers or clients?

Then: What will you do differently, starting today?

4 comments:

  1. Great post!. It's clear, helpful and so interesting. Thank you for sharing it.

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  2. You're welcome!

    A small thing like treating your "customers" like "clients" can quickly change your business for the better.

    As billionaire W. Clement Stone said: "Small hinges swing big doors."

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  3. Yeah I totally agree, all of our customers are "clients" but then at our retail shop we have customers.

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  4. Daniel,

    They may think of themselves as customers and you may call them that, but what if you treated them like clients? Or gave them that name among employees?

    What's in a name?

    In my view, the difference between Client and Customer is about the same as Mother and Mother-in-Law :-)

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