Thursday, March 17, 2011

How "Thank You" Builds Strong Businesses 3 Ways

Mom and Dad told you how important it is to say "Thank you" in life.

And it may be even more important in business.

In a world where your prospects and clients are bombarded with hundreds of marketing messages daily, the simple act of saying "Thank you" in a note can help your business stand out and get noticed in three ways.

When you mail a handwritten thank-you note to prospects and clients, they will see you as thoughtful, memorable, and trustworthy:
  1. Thoughtful, because you took the time to buy a thank-you note, hand-write a personal message, address the envelope, affix a stamp, and drop it in the mail. (An instant message via Twitter can't compare.)
  2. Memorable, because people will smile and remember you favorably when reading your thank-you note. Lots of people keep thank-you notes in a desk draw for months or years. (An email can't compare.)
  3. Trustworthy, because if you are detail-oriented enough to get a thank-you note in the mail the same day you meet with a prospect or make a sale to a client, people will think you can handle the other details that come after the sale. (Not saying "Thank you" can't compare.)

Yes, it can be bothersome to spend 20-30 minutes writing and mailing 3-5 thank-you notes to all the important people you talked to each day.

But you know what's more bothersome?

Explaining to your family why you're having hot dogs and beans for dinner again tonight.

(More ideas like these in my Free Report, Guaranteed Marketing for Service Business Owners.)

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