Tuesday, December 6, 2011

Sampling is Sweet, Smart to Build Your Business

Do you offer samples in your business?

If not, why not?

There's no easier way to get people to try what you're selling than to give a small part of it away.

If you're any good at what you do, you can always turn a percentage of "sample prospects" into sales.

Whereas, you can't turn any percentage of 0 prospects into any sales :-)

At left is a case in point: the Ho Ho Mint Moca ...

While writing at my favorite Caribou Coffee shop, a clerk brought me a tiny sample of this yummy moca, which I would not have ordered otherwise.

A good sample, like this one, is irresistible.

Examples of free samples you can offer:
  • a teleseminar or series of blog posts to "sample" your coaching program
  • mow one front or back yard free to "sample" your lawn service
  • offer the first chapter free to "sample" your ebook
You get the idea.

Sampling is how King Gillette built a shaving empire -- give away the razors, sell the blades.

Sampling is how Angry Birds built a base of millions of prospects who later shelled out more than $350 million, $.99 at a time, for the paid version.

Sampling is one way Debbi Fields built her Mrs. Fields Cookies business.

Sampling is worth sampling as a way to build your business.

Bio: Kevin Donlin can help you grow your business and enjoy the breakthrough results your hard work deserves. If you're interested in boosting your revenues and profits, please click here.

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