We go there several times a year to ... eat.
Oh, and we also spend $100 or so on the way out the door.
Let me explain ...
You know Ikea as a quirky, cool, low-cost furniture store.
But I hate shopping, for furniture -- or pretty much anything.
So I know Ikea as a quirky, cool, low-cost restaurant. I love their smoked salmon and Swedish apple pie with coffee for Sunday brunch. Yum.
And when I take the family there to eat, we have to walk past approximately 10,000 household items for sale on the way to the exit. The chances that we'll spend $100 or more are approximately 100%.
Ikea is smart. Back in 1960, they added an unrelated product -- food -- to their retail store, and found that "visitors stay in the store longer and buy more."
Like my family and me.
Question: What unrelated product or service could you add to your current offerings to make clients stay with you longer and buy more?
I won't give you any ideas. Instead, brainstorm 5-10 on your own and give your marketing muscles a workout.
Meanwhile ... if you want to put an end to "feast-or-famine" syndrome in your business, a free Client Cloning Kit can help. Grab your copy here.
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