When measuring your marketing, numbers don't lie.
But which numbers matter?
Watch to learn the difference between response rates and return on investment, to name two.
Tip: First, figure out how much a client is worth to you over their buying lifetime. When you know your lifetime client value (LCV).
Meanwhile ... if you want to put an end to "feast-or-famine" syndrome in your business, a free Client Cloning Kit can help. Grab your copy here.
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