Wednesday, August 21, 2013

Want It? Give It. The Giver's Gain Strategy

Here's a simple idea that can grow you, personally and professionally, faster than almost anything else I know.

It's this: Give what you want to get.

When you give of yourself to your marketplace, you put things in motion that I don't fully understand, but which never fail to make you and your business bigger.

When you are giving, you are growing. When you were giving, you are sharpening your skills and raising your profile.

When you are giving, you are gaining the attention and goodwill of your prospects and referral partners.

What to give? Whatever you want to get.

  • Want referrals? Give referrals.
  • Want leads? Give leads.
  • Want people to buy your cookies? Give samples.
  • Want attention paid to your blog? Give attention, by posting comments on other blogs.
  • Want people to buy your business acumen? Give it away, on a blog, in articles, in free reports, in public seminars.
That last idea gets a LOT of resistance from marketing "experts" but that's understandable. It seems counter-intuitive. Until you realize something. Two things, actually:

1) Nobody does anything with free advice, no matter how good. That's why the libraries are full of people watching YouTube or playing video games instead of reading the books that can solve their problems. So don't worry. Nobody's going to get rich with your brilliant idea.

2) Everybody is impressed by good advice that's free. They think, "If that's the free stuff, his paid stuff must be awesome." So they buy. Because you gave your good stuff away and rose to expert status in their minds (and wallets).

It's not that easy, of course, but you get the idea.

Give what you want to get. At the very least, it will prime your confidence pump by putting you out in the marketplace among prospective clients, instead of home alone in front of a computer screen.

My business doubled last year and it's up another 80% this year largely as a result of this one idea.

Try it.

Meanwhile, if you want to put an end to "feast or famine" syndrome in your business, my free Client Cloning Kit can help. Grab your free copy now, while they last.

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