Announcing Referral Rewards

As a reader, you’re eligible for my new Referral Reward Program -- it pays you back with gifts and prizes, while helping your friends ...

Here’s how it works: For every entrepreneur you refer to me

• the person you refer gets a copy of my book, 21 Quick Ways to Get More Clients, by mail
• you get a $5.00 Starbucks Gift Card by mail
• you are entered into the $50.00 Cash Drawing, the first Monday of every month
• you are entered into the Sony 40" HD TV annual Grand Prize Drawing, on December 31
• plus I’ll donate $5.00 to the Animal Rescue Foundation (ARF) to help save dogs and cats who have run out of time at public shelters

There’s NO limit to how many $5.00 gift cards and chances to win a prize that you can get!

It's as easy as 1-2-3. Here's what to do:
 
1) Jot down the name and website address of one or more entrepreneurs you know (not a start-up, part-timer, MLM, or someone who thinks marketing is "icky").

2) Send that name to me by email (k -at- clientcloningsystems.com) or call me at 800-723-1503. I’ll ship them their book by U.S. Mail.

3) That's it! You will then be entered into the drawings.

Don’t worry -- I will NOT spam, stalk, or harass your friend. Are you kidding? I would never jeopardize your trust in me like that. Ever.

The more referrals you send to me, the more $5 Starbucks gift cards and chances to win I’ll send to you. Plus, you'll be doing a world of good for dogs and cats in need, with the donations I send on your behalf to help ARF!

I hope to hear from you today!

Update: Here's a photo of the 2014 Grand Prize winner with his new TV, Steve Adams, President of Pet Supplies Plus.

Anatomy of a Winning Email Promotion

I LOVE getting emails like this from clients:

"We crushed it! Sold $115,000+ and 365 packages after 746 people tuned into the webcast! Unbelievable. I’m still in amazement and pinching myself! Mars said that I broke all sorts of records for a 'newbie' doing his first webcast launch. Your promotional emails and marketing advice helped us fill the webcast with attendees, and for that I thank you."

-- Michael Rozbruch, Tax & Business Solutions Academy, Studio City, California

How did we do it?

Lots of ways, but here are 3 keys to writing a winning email promotion ...


1) Start with a winning product or service
My client, Michael Rozbruch is a top expert in his field, his content is outstanding, and the guests he invited onto his webcast were top notch.

Note well: If you are selling crap, great advertising will only fan the flames that burn your butt.


2) Research to find the emotional "hot buttons" of your market
Michael knows his market of tax/accounting professionals cold, because he is a former CFO and tax specialist. As a result, we were able to come up with bullet points in our promotional emails that pushed all the right hot buttons and spurred prospects into registering for his webcast.

Here's an excerpt from one of the 11 emails I wrote for him:

Michael will show you ...

* the exact marketing strategy that took him to $23 million in sales (complying with regulatory and Circular 230 advertising restrictions) ...

* how to tap into a ready-made market of 12 million prospects across America who are desperate for your help (you prescribe and the “patient” says yes) ...

* how to stop writing off chunks of YOUR time and YOUR money to appease low-paying clients -- and double your hourly rates instead (with this secret pricing formula) ...

To cite just one example, accounting and tax professionals routinely "write off" chunks of time by providing services they don't charge clients for. This is a source of deep, hidden resentment for many of them ... which gives us a point of leverage in our email.

Always remember: People make buying decisions based on emotions, then use logic to justify those decisions. The more emotions you appeal to, the more you sell.


3) Do a complete selling job
Did you notice in that last section, where I said I wrote 11 promotional emails for this campaign? Had time allowed, I would have written more, but we had only 2 weeks to promote the webcast.

Still, by sending 11 different emails to promote his event, we probably sent 8 or 9 more than most marketers would have. Which may explain why Michael was able to rake in well over $115,000 from that one event.


Meanwhile, if you want to grow your business, my free Client Cloning Kit can help. It's not some cheapo download -- this is a real business-building kit you can hold in your hands.

5 Wealth Ideas I Paid $3,197 to Get (Free for You)

Twelve days ago, on June 11, 2014, I landed in Cleveland, Ohio for Dan Kennedy’s Advanced Wealth Academy, an event I gladly forked over $3,197 plus hotel and airfare to attend.

The two days I spent with 200 other entrepreneurs locked in a room with Dan, were, simply, incredible.

I’ve been to intimate training sessions with Gary Halbert, Brian Tracy, Jay Abraham, and others ... but nothing compared to this event for the sheer number of light bulb moments I experienced. It was like fireworks in my brain.

And you missed out.

Or did you?

You see, I’m a copywriter. I have to type fast and take excellent notes to do my job. And I took excellent notes at Dan’s Advanced Wealth Academy -- 17 single-spaced pages of notes, to be exact.

Now, I can’t share my entire set of notes with you, out of respect for Dan’s intellectual property (and fear of his attorneys). However, I can share what I believe to be ...

The Top 5 Things Dan Kennedy Said That Can Make You Rich

#1: Money is attracted to enthusiasm.
Sincere, passionate interest in what you do causes money to come to you. If you lose track of time and forget to eat, you’re enthusiastic about what you do. MOST people are in a business they don’t love, selling to people they don’t love; this cannot turn out well

#2: Money loves shameless promoters, self-promoters and salesmen.
There’s a little PT Barnum in all the wealthiest people. Trump and Buffett do things differently, but both are Barnum-esque. Peers hate rich promoters. Money tends to flow to the people who get things sold

#3: Money is attracted to speed demons.
You can’t get any traction while you’re parked. A HUGE difference between poor and rich people is a sense of urgency. When Dan was broke, it was an urgent matter for him not to be broke tomorrow, not someday. For maximum speed to wealth, invent less and implement more

#4: Money favors the rogues and renegades.
A LOT of money is made by recognizing that rules are for other people. Disregard rules, disrupt established order, and leap-frog up the ladder

#5: Monetize EVERYTHING.
By monetizing only the “now” buyer, you waste 50-90% of your money. Understand this: Your marketing dollars don’t just pay for every buyer; you pay for every website visitor, caller, walk-in, email, and contact. You need aggressive lead capture, follow-up, and schemes to get money from unconverted leads. There is often more money in what you’re not monetizing now than in the buyers you’re getting now

Pretty good stuff, eh?

Action Step: Which idea will you implement first? I’d love to hear how you plan to do it!

Example from my own business -- just 3 days ago, I helped a client rake in $115,000 (and counting) from a webinar that we promoted via email and other methods. Today I’ll write him another email to monetize his unconverted leads; if we don’t bring in an extra $10,000, I’ll be disappointed. This, along with better lead capture, conversion, “lost” client reactivation, and systematic follow-up, is how you monetize EVERYTHING (Dan’s idea #5).

Why not give me a call today to brainstorm how these ideas can work for you? Even though I can’t show you any more notes from Dan’s Advanced Wealth Academy, I can share at least 3 more money-making tips with you. Give me a call today at (800) 723-1503 or send me an email.

James and the Lawn Mower: The Power of Being Specific

Nearly every Sunday morning since last fall, I’ve had a short conversation with a man named James. He stands next to an exit off I-35W with a sign asking for help, so I stop on the way to church, give him a few dollars, and wish him well. He seems like a good guy who’s down on his luck.

Last Sunday was the end of a bad week. In my morning meditation, I decided that the problem was my selfish attitude. So I said a little prayer asking God to make me useful to other people that day. Being useful is a sure-fire way to forget myself and fix my attitude. Did it work? Well ...

Driving to church, there was James. But instead of saying good morning, he said, “Hey, do you know where I can get a lawn mower? I want to cut grass for people to bring in some money.” I replied, “I-I-I ... don’t know. But I’ll find out. Stick around, okay? I’ll be back in an hour!” James shook his head yes.

Pulling away, I thought, “What the heck did I just get myself into?” But I was confident I would find a lawn mower ... somewhere.

Now, I’m a lector at church, so I give the announcements at the end of mass. I told the priest about James and asked if I could ask the congregation for a lawn mower during announcements. He agreed. So here’s what I said ...

“I need your help. A resident of our parish has fallen on hard times. To make ends meet, he wants to mow lawns for money. He needs only one thing: a lawn mower. I would give him mine, but I don’t have one. So I’m asking you -- if you have access to a good, working lawn mower and you’re willing to donate or sell it to me, please meet me out front. I know you’re out there and I hope this message moves you.”

Not one, but two people were waiting for me outside.

A woman named Lucia had a more suitable mower, so I chose her. After getting her address, I ran to my car. A few minutes later, I pulled up at his corner and there was James. “I got you a mower, man -- let’s go!” I said. He jumped in and we sped off.

So far, this was turning out to be a good morning for James. But it got better.

At her house, Lucia told us, “My boys are off at college and I have a lawn service now. I don’t need this mower or this gas can. Would you like the can, too?”

“Yes ma’am. Thank you!” said James.

“How about this edger. Would you like that, too?” asked Lucia.

“Yes ma’am. Thank you very much!” said James.

James now had a built-in upsell (“Would you like edging with that?”) for his new lawn-mowing business. How cool was that?

Thanking Lucia one final time, James and I loaded his new equipment into my SUV and drove to his apartment. On the way I asked, “Have you ever asked anyone for a lawn mower before?”

“No, never,” he said. “I just got the idea this morning.”

“Isn’t that interesting?” I said. “I just decided to be useful this morning. Somehow this all turned into a new business for you. And you know what? If you’d asked me for $250 to buy a lawn mower, I would have turned you down flat. But because you asked for a lawn mower, you got it!”

Now, James and I talked about a lot of other things that are private to him and to me, about how Someone put us together to help each other ...

... but here’s what I took away from this: There’s great power in knowing exactly what you want, in your business and your life. Unless you know what you want, you’ll never know what to ask for. And you’ll never get it. But knowing and asking specifically can make a big difference. It did for James.

One last thing. I’ve never shared a story like this with a business reader like you, so I hope you found it useful and not too personal. Let me know what you think!

Meanwhile, if you want to grow your business, my free Client Cloning Kit can help. It's not some cheapo download -- this is a real business-building kit you can hold in your hands.

 
Grab your free copy now, while they last.

GKIC Copywriter? My Weird Success Story

I get asked all the time, "Are you a GKIC copywriter?"

My answer: "It depends."

You see, I've been writing direct-response copy, online and off, since 1994.

And it's been a long, weird journey ...

In 1994, I may have sold the first ebook online.

You see, before the web, there was this giant bulletin board called Usenet. I sold the ebook ("How to Find a Job on the Internet") by including short blurbs at the end of my postings, asking people to email me for more information. (You could NOT sell stuff outright on the Internet back then, or you would be "flamed" into oblivion.)

In reply, I would email you a long-form sales letter. To buy the ebook, you had to snail-mail me a check with your email address written on the memo line. After depositing the check, I sent you the ebook (really a giant text file) by email.

That was e-commerce in 1994.

I went on to work as Webmaster for FedEx.com (1995-1996) ... write more than $310,000 in Google Adwords (with an ROI of 1,300%) ... email promotions ... and direct-mail. All based on the direct-response marketing principles that Dan Kennedy teaches.

And I've been a reader and follower of Dan Kennedy, along with Jay Abraham, John Caples, Claude Hopkins, David Ogilvy, Gary Halbert, and John Carlton, since 1998.

Back to Dan Kennedy. I've been fortunate enough to meet with him and talk copywriting strategy (along with 2 of his Titanium Mastermind clients) on a couple occasions.

In fact, I just met Dan again in Dallas, on March 28.

That's Dan and me (the short guy) at left, holding a copy of his new book, No BS Branding.

You'll find 2 ads that I wrote, featured as winning examples on pages 119 and 120 of his book.

For a copywriter like me, that's like Ted Williams praising your hitting, twice. An honor and a thrill.

On top of that, my copywriting clients include 5 of Dan's Titanium Mastermind clients.

If you know GKIC and Dan Kennedy, you know my clients.

Now, I'm not perfect, but I do get more hits than strikeouts. Here's a recent success story from a GKIC member ...

"The Client Reactivation Sequence of letters you created for us more than paid off. In just one example, an inactive client came back and purchased the following as a result of the letters you wrote: a $5,262 project, then a $1,517 project, followed by project worth at least $19,287 -- maybe more. That's only one client; there were others."
-- George Platt, President, Harty Integrated Solutions; New Haven, CT

I've got more on file -- just ask.

Bottom line: Am I a GKIC-certified copywriter? No.

But have I lived and breathed enough GKIC copywriting principles since 1998 (along with others dating back to the 1920s) to tackle nearly any direct mail or online marketing project? Most definitely, yes.

That's why I'm the only copywriter I know who offers an unconditional money-back guarantee.

To learn more about what I do -- and get a sneak peek at The $32,400 Email and 5 other breakthrough tools -- request your FREE Client Cloning Kit. It's not some cheapo download. This is a real money-making package you can hold in your hands.

 
Grab your free copy now, while they last.

Ford Just Sold a Bunch of Cadillacs

Sorry, but this article, "Ford Just Absolutely Destroyed Cadillac's Ad Praising Rich Guys Who Work All The Time" just absolutely makes me laugh.

Here's the breathless intro:

Ford is giving Americans a choice: Either you can be a self-absorbed Cadillac owner who spends his entire life working so he can buy expensive things, or a civic-minded Ford owner who pours her heart and soul into a project aimed at making the world a better place.

That’s the message in a new Ford commercial skewering Cadillac for a controversial recent ad that ruffled feathers by presenting what some felt was a misguided perspective on the American work ethic.

This is what happens, Ford, when your ads are written by hippies instead of sales guys.

In case you haven't seen them, here's the Cadillac ad ...



... and the Ford ad.



Bottom line: The only time vanilla makes money is when selling ice cream.

Cadillac made a brilliant move to go "all in" on who they are and attract people they are FOR -- the "evil" 1% who work 60 hours a week, and whose tax dollars disproportionally funded Solyndra, Fisker, Ener1, A123 Systems, etc.

Cadillac also made a conscious effort to repel people they are NOT FOR -- people who think work is a 4-letter word, artisanal dirt farmers, et al. Those people would never buy a Cadillac in a billion years, even with a stimulus check.

The Ford ad only makes sense when compared to the Cadillac ad ... which is free advertising for Cadillac that will continue for weeks on TV and YouTube. Ford just sold a bunch of Cadillacs.

Tell me again who destroyed who.

The Strange "Non-Email" That Outperforms Email by 350%

Our operative, identity and location secret,
holding a copy of the strange "Tactile Email"

That's me, holding a secret copy of the incredibly valuable "Tactile Email."

And you might qualify for one -- if you hurry.

Here's the story: If you currently use email to prospect for new clients -- and if one new client is worth at least $500 to your business -- this is for you.

I'm writing to you because I've developed a new way to use email ...

... and it gets nearly 350% better response than standard email, based on my experience profiting from it for nearly 6 years now.

In fact, I've used this simple 1-page "Tactile Email" to get:

• high-value prospects to call me back (including the publisher of a financial newsletter with 1.5 million readers)

• help from promotional partners (including a busy editor who called me and then featured 2 of my articles in her magazine -- I can show them to you when we talk)

• a sales meeting with a Fortune 500 VP

• responses from incredibly hard-to-reach people, like Seth Godin. He called me after getting a "Tactile Email" and left a voicemail to thank me

Now, stop and think.

What would it mean to your business if 350% more of your marketing emails got opened?

Here's what: Your open rates would skyrocket, from 20% (about average for business emails) to 90% (the typical open rates I've seen with my new "Tactile Email").

All you need do is send 5 or 10 of these a week and you will see results. You will get calls or email replies from at least 10 more prospects than you would have otherwise.

And if you're any good at what you do, you will add at least 2 new clients to your business this month that you never would have otherwise, at least 24 extra clients his year -- or more if you're really ambitious.

Do the math. What would 24 new clients this year be worth to you? $12,000? $25,000? $110,000? More?

And what if you could try this new type of email for only $1? 

That's right -- a buck.

Because I've been writing "Tactile Emails" for 6 years now, I can quickly write one for your business. You could start getting more calls from prospects just 3 business days from today.

If it works, you will gladly pay my full fee of $995. But only after it brings you at least 2 new clients or $1,000 in new revenue from the prospects and clients you already have.

If it doesn't work, you won't be out a penny -- I'll refund your $1 deposit and you'll be in the same position you are now.

Look, you've invested hundreds of hours and thousands of dollars to build your business. Odds are, you don't have the ability, the understanding, or the time to persuade more of your prospects and clients to respond to your marketing messages.

But I do. It's what I do.

And I would love to create a "Tactile Email" that brings you at least 24 new clients this year, with NO extra advertising on your part. Just mail out the one-page message I'll write, based on your unique situation, and then start getting more phone calls and emails from prospects who are often laughing when they call you (I'll explain this happy side effect when you and I talk).

Interested?

If so, we should talk. But ONLY if you meet these 3 qualifications:

1) You use email to prospect for new clients
2) One new client is worth at least $500 to your business
3) You can mail 5-10 letters a week that I write for you (with the envelope and stamps I recommend -- they're part of the secret that I'll reveal)

If you qualify, take action TODAY and let's set up a 20-minute Discovery Conversation, to answer your questions and see if this is right for you.

Of course, there will be NO cost, NO obligation, and NO sales pressure.


In fact, when we talk, I'll probably give you at least one idea that you can profit from right away, whether or not we do business together. It happens all the time. Like the phone call I did with D -- her thank-you note from that conversation below:

 

Do this: Click here to schedule a "Tactile Email" Discovery Conversation with me by phone. Or send me an email and suggest 3 days/times that work for you. I'll reply by email to confirm our time.

PLUS ... if you're one of the first 3 people to schedule a call with me, I'll send you a Free $5 Starbucks gift card after we're done. Hurry -- I've got only 3 Free Starbucks gift cards and they will run out. Here they are:

By the way, here's what this "Tactile Email" is NOT -- it's not traditional direct mail or so-called lumpy mail. It's not a thank-you note, a postcard, a FedEx Letter, or Send Out Cards. There are no pictures or "grabbers" (like dollar bills) involved.

It's none of that.

I know, it sounds crazy. But I've been quietly using this strange "Tactile Email" myself for the last 6 years, and I've only now figured out how to reproduce it on a larger scale for people like you.

Don't miss out. The call with me is free. So is your Starbucks $5 gift card, if you're one of the first 3 people. I hope to hear from you today, before it's too late.

Here's what to do now: Click here to schedule a "Tactile Email" Discovery Conversation with me by phone. Or send me an email and suggest 3 days/times that work for you. I'll reply by email to confirm our time. 


Kevin Donlin
Marketing Strategist + Copywriter
Client Cloning Systems