Because, if you make it risk-free to buy from you, more people will buy from you.
Period.
Few businesses really guarantee what they sell. So the opportunity for you to stand out in your industry is staggering.
Before going any further, here’s a quick quiz ...
Look at the following list of successful companies. What one thing do they all have in common?
- Nordstrom
- FedEx
- Prestone
- LensCrafters
Answer: All of them rose to the top using strong guarantees of satisfaction. By strong, I mean offering to refund your money or easily exchange what you bought.
These companies reversed the risk of doing business with them. Customers were given another reason to buy today, without fear of looking bad tomorrow. And tremendous profits followed. You should do the same.
Guarantees are not new.
They’ve been used by successful mail-order companies for decades. Companies like L.L. Bean, The Teaching Company, and SkyMall, to name a few. They’re hugely successful today, yet they were once small businesses. Perhaps smaller than yours is now. But their sales surged after customers knew they could buy without fear of being stuck with an item they didn’t like.
Yet ... guarantees frighten many small business owners.
If you’re like most, it might only take five or six big refunds in a month to spell financial trouble. What if your clients called their friends and all started asking for refunds at once? What if word got out that your business was an easy target for crooked people who could take your product or service and then get back their money?
The way I see it, you shouldn't worry. Because you already have a guarantee -- you just don’t know it.
You'll find more ideas like these in my Free Report, Guaranteed Marketing.
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