Friday, May 13, 2011

What's The Easiest Place to Find Clients?

Are you ignoring the easiest place on earth to find clients?

You are if you're ignoring your current clients.

Because that's where the high-profit repeat and referral sales are.

This blog posting from Entrepreneur gets it mostly right ...

This week I received a great marketing lesson in the form of a hand-written thank you card from my insurance agent. The card was thoughtful and sincere enough, but the timing could have been a lot better. The card was sent to beg me to come back in response to my decision to switch to another insurance provider.

At that point in our business relationship, the agent seemed willing to do almost anything to earn back my business. If only the agent had been willing to offer the same level of service in order to insure my continued patronage during my previous two years as a customer.

It can be easy for business owners to ignore their existing customers. After all, you've already won them, right? Not necessarily. Even current customers can become prospects again because the minute they complete a purchase, you'll want to lasso another.

Of course, keeping up a constant stream of marketing communications can be daunting. But if the enticement of boosting sales isn't enough, it should be some comfort to know that getting shoppers to come back is almost always an easier -- and cheaper -- proposition.

My only quibble with the rest of the story is that the suggestions for keeping in touch with current clients were either vague ("Send up-sell and cross-sell promotions to recent customers, and track the interactions so you can follow up with anyone who shows interest") ... or too technical ("Install ad retargeting on your website").

There's a simpler, faster, proven way to make clients smile, buy, and refer more: the humble thank-you note.

It couldn't be easier than this: write, sign, and mail a thank-you note to every client after every sale or referral.

What's that? You don't have time to mail a thank-you note?

Make time ... just as you do to pay the mortgage, cut the lawn, or brush your teeth.

Thanking your clients properly is a necessity, like mortgage payments, lawn maintenance, or dental hygiene.

The best part? It's ridiculously easy to impress clients by thanking them by mail. Here's proof: Name the last 3 businesses that mailed you a thank-you note.

Okay, how about two?


I thought so.

Mail a thank-you note to the next client who spends more than $1 with you. They'll return the favor with repeat and referral sales. And you'll thank me later.

You'll find more ideas like these in my Free Report, Guaranteed Marketing.

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