Monday, October 24, 2011

Is This Card More Valuable Than a Honus Wagner?

Is this card worth more money than a rare, old Honus Wagner baseball card?

You be the judge ...


I'd wager that the aluminum business card above, a gift I received from Harvey Mackay, is worth more than a $2.35-million Honus Wagner baseball card.

It's simple math, really ...

Harvey told me he handed out his innovative card in the late '60s and early '70s. That means:
  • if Harvey's card started conversations that helped him open just 2 new accounts per year from 1968 to 1972 (10 new accounts total) ...
  • and each account stayed with Mackay Envelope for 5 years ...
  • and each account bought an average of $50,000 a year from Harvey ...
  • the total lifetime value of those 10 accounts would be $2.5 million.

Sort of makes you look at your business card a bit differently, doesn't it?

More importantly, it makes you want to invest a little more time and money in designing a business card that stands out from the crowd.

Because, if you play your card right, it could turn out to be more valuable than ...

... a $2.35-million Honus Wagner card.

Bio: Kevin Donlin can help you grow your business and enjoy the breakthrough results your hard work deserves. If you're interested in boosting your revenues and profits, please click here.

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