Wednesday, November 2, 2011

The Rapid-Response Marketing Kit

After you meet with a prospect who wants a price quote from you, how do you respond?

Do you send a project summary (never a "quote," "proposal" or other commodity language!) within 24 hours?

If so, you probably send that information by email, right?

Well, here's a way to quickly and easily close more sales: Mail a thank-you note RIGHT AWAY, even before sending any marketing literature by email.

Thank-you notes in the mail have been my secret weapon for years. They work like a force multiplier, making any sales pitch by phone or email doubly effective (in my experience).

But ... mailing a thank-you note to prospects is easier said than done. You're busy. You may forget. And who has time to look for a stamp?

That's why I always carry not one but two thank-you notes in my satchel, ready to address and mail at a moment's notice. The photo above was taken "in the field" at Caribou Coffee, where I met a prospect.

I call this my Rapid-Response Marketing Kit.

My accountant calls it money in the bank.

You can call it whatever you want -- but do give it a try.

Bio: Kevin Donlin can help you grow your business and enjoy the breakthrough results your hard work deserves. If you're interested in boosting your revenues and profits, please click here.

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