Saturday, March 30, 2013

How to Send a Sales Letter to Get New Customers

If you want to send a sales letter to get new customers, you have several options.

Here are three:

Option #1: Record yourself on the phone when you're selling to prospects. Pick the

Pick up a digital recorder and deliver your best sales pitch, as if you were selling to a prospect by phone. (Better: Record a phone call on which you do make a sale.)

Transcribe every word you said. Edit for clarity. Congratulations. You now have the makings of a pretty good sales letter.

Your letter won't be as good as something written by a professional copywriter, but it will probably be better than anything you've mailed before. Because a sales letter is simply words that sell on paper.

Option #2: Invest a few bucks to hire a professional copywriter. When I say "invest," I mean it. Because once you have a sales letter that works, it's like owning a printing press that prints dollar bills.

Look for a copywriter with at least 10 years of experience in direct-response marketing, who offers a money-back guarantee. That way, there's no risk for you in hiring him or her.

Option #3: The option I describe in the video above. Add a handwritten thank-you note to whatever else you're doing, and watch your sales soar.

And if you want to put an end to "feast-or-famine" syndrome in your business, my free Client Cloning Kit can help. Grab your copy here, while they last.

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