Friday, June 28, 2013

Remarkable Marketing via Remarkable Delivery

There are lots of ways to be remarkable -- to cause your clients to remark about you to others, and feed your business via word of mouth advertising.

One way is to follow this advice from Walt Disney: “What ever you do, do it well. Do it so well that when people see you do it they will want to come back and see you do it again and they will want to bring others and show them how well you do what you do.”

But apart from doing what you do remarkably well, you can deliver it remarkably well.

Case in point: this box from Fab.


It contained a birthday gift from my wife. The gift itself (a waterproof shower notepad) is remarkable. But I was in a good mood even before using it, thanks to this box, with the surprising messages and mini-catalog included.

So, it's a fine thing to do what you do remarkably well. I aim for that daily. I'm sure you do, too.

But if you're not remarkable yet, or you're looking for an extra advantage, try delivering what you do remarkably well.

Meanwhile, if you want to put an end to "feast or famine" syndrome in your business, my free Client Cloning Kit can help. Grab your free copy now, while they last.

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