Tuesday, February 17, 2015

The Marketing (and Productivity) Secret from Golf

"Golfers on green" by Sands Beach Lanzarote
 There's an unwritten rule of etiquette in golf: When you reach the green, repair your ball mark -- and one more.

That way, the green stays pristine for your group and the players who follow you. It's a great tradition, because it's quick, easy, and it works.

This idea of "and one more" has implications for your business, too.

  • send a follow-up email to a prospect -- and one more
  • write and mail a thank-you note -- and one more
  • call to be helpful to a client -- and one more

So, think of your tasks in marketing (or anything) as ball marks on a golf green. Fix one -- and one more. Because you can't finish anything you don't start. And once you start, it's easy to ride the momentum ... and do one more.

Now. If your business is doing at least $100,000 in revenue, my Free Client Cloning Kit can give you a slight edge -- and then some. It's NOT another download. This is a real business-building kit you can hold in your hands. Grab yours now, while you can.

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