Tuesday, April 21, 2015

Marketing Optimization: Who Else Wants a $462,363 Windfall?

Marketing Optimization.

It's the process of getting more revenue from the time and money you invest in your marketing.

Everything you do to optimize and wring more dollars out of every visit to your web site, every transaction, every customer -- that's marketing optimization.

Lots of people talk about it. Few do it.

But I do it ...

... and by optimizing a web site for one of my clients, I just added $8,891 a week to his business.

Sales rate before Kevin: $18,899 a week.

Sales rate after Kevin: $27,790 a week.

Now my client, who we'll call Mr. X, is on track to add $462,363 a year EXTRA to his business from the same ad spend.

That's called a windfall.

Take a look at the graphic below to see the results of our optimization test ...



How did I cause a 43% surge in sales overnight?

I made a small change to the headline at the top of his web site. The version with banners was what he had been using for months. The new version, with no banners, was my suggestion.

We sent more than 1,880 visitors to each version of his web site to let the market decide which version was more profitable. This is called split testing.

The new version I tested took me less than 5 minutes to create ... but it was based on 20 years(!) of writing web page copy and building marketing funnels. Yes, I've been at this since 1995.

And the results speak for themselves -- 43% more sales from almost the same number of visitors. Without optimizing, that extra $8,891 a week my client will likely make, from the same amount of web traffic, would have never materialized.

(In a perfect world, I'd let that test run until reaching a 90-95% chance of beating the original. But other factors behind the scenes gave us overwhelming confidence above the 86.2% probability shown.)

Here's the thing: My client is an outstanding marketer. He advertises nationally and his ads are very good.

But his team wasn't testing systematically ... and they needed an extra pair of expert eyes. So he put me on retainer to optimize for him. Now there's no limit to how far he can go. If I don't add an extra $2 million to his business this year, I'll be sorely disappointed.

Takeaway: If you're not continually optimizing your marketing -- testing new headlines, new email subject lines, new scripts on the phone, new sales letters, etc. -- you are absolutely, positively throwing money away.

Just like a surgeon who can fix a broken hip with one well-placed screw, you can unlock big profits with the right tweaks to almost any website (along with the upsells, re-marketing, follow-up, etc.).

One more thing. IF your sales are between $1 million and $20 million annually ... and IF a monthly retainer of only $2995 is not a stretch for you ...

... we should talk about how I can optimize and supercharge your profits.  To schedule your Free Discovery Session, click here.


Otherwise, if your business isn't at that level, you should explore Marketing Multipliers. They are 11 of my best tools and tactics. They come in box. And you can try them FREE

Marketing Multipliers

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