The word "kit" has always appealed to me.
It conjures up all sorts of childhood memories, like these ...
Okay, even if your formative years weren't as disturbing as mine, I'll bet the word "kit" has fun, positive connotations for you. And for your prospects, too.
Which is the point of this blog post.
If you want to get the attention of your prospects and make an emotional connection, why not deliver your lead-generation materials in the form of a kit?
Give them a bag, a box, or a tube. Include a CD, DVD, printed reports, tools, folders -- tangible stuff people can touch and feel. A kit.
Doing so can instantly set you apart and generate more leads for your business. Which leads to more sales of your product or service.
Exhibit A: Here's my lead generation magnet for the last 5 years (and counting), the decidedly odd and intriguing ...
I ship a free Client Cloning Kit to any qualified prospect who owns a real business in the U.S. (No part-timers, MLMs, or "wantrepreneurs," please.)
Yes, it looks like a pipe bomb. Which ALWAYS causes a stir when it arrives by mail.
It ALWAYS gets opened. It ALWAYS gets my prospects' attention. And it has MORE than paid for itself in new business for me.
Meanwhile, other marketing thought leaders give out digital downloads and special reports. Hey, more power to 'em. I hope they never change.
Cool packaging in the form of a kit is a Marketing Multiplier. It's a little thing that can deliver big profits. It's simple. And you can do it today.
Speaking of cool packaging, here's another, the Marketing Multipliers Welcome Box ...
Click here now.