If you own a service business and you want more clients, here are 3 insights to help you:
Insight #1: Marketing tools beat marketing skills
Since 2010, I've written dozens of posts about skills: how to write better copy, deliver extraordinary client service, etc.
But 3 of my 7 most-popular blog posts are about tools:
Insight #2: Simple marketing tools are good
Take another look at the 3 most-popular marketing tools I've written about:
If you can read and speak English clearly, you can write and mail a Client Reactivation Letter to your past clients ... a Thank-You Note to prospects, partners, and clients ... and Postcards to anyone.
Implication: You don't need super-sophisticated technology to build a business that supports you in style. You need only use a few simple tools consistently.
Insight #3: Direct mail is the marketing tool of successful entrepreneurs
Take another look. What do these tools have in common?
By mailing a few simple letters to reactivate past clients, you reap windfalls from the buyers you have already "bought and paid for" -- this is incredibly profitable.
By mailing thank-you notes to prospects, partners, and clients, you demonstrate your gratitude for the time, attention, and money they give you. This increases your sales conversions, your client retention, and your referrals -- not to mention the self-esteem of you and the recipients of your thank-you notes.
By mailing postcards to anyone, you stand apart from the 99% of other entrepreneurs who are content to stop at email, texts, tweets, or other ephemeral online communications. A postcard is a simple, tangible reminder of you and your message.
Implication: Direct mail is proof that you're running a real business. That's a good thing.
One last thing. If you own a business, there's a box of 11 Marketing Multipliers waiting to be shipped to you by U.S. Mail. You can try it Free. Click here now.