Tuesday, September 17, 2019

Are You the Boss of Your Business?

Strategic Marketing makes you the boss
Do you own a business?

If so, be careful.

Because your business may be bossing you around ... and costing you money.

Here's the story ...

I once overheard a discussion about strategy and tactics, between a boss and an employee. It went like this:

Boss: "Me strategy. You tactics. Me say. You do."

Employee: "Okay, boss."

Now, look at your calendar for last week. How much boss work did you do? And how much employee work?

If you own a business, you get paid the big bucks for doing boss work. Everything else is employee work ... which pays less.

You need to decide what's going to happen, who's going to do it, and by when. That's strategy -- boss work.

Answering email, updating your website, paying bills, those are tactics -- employee work.

And every minute you spend on that, you're under-paying yourself.

In the book, It's a Brand New Game, by Michael Patterson, Richard Branson says: "Try and find people to take over 99 percent of what you do, which will then free you up to think about the bigger picture."

So: You do boss work, strategy. Let employees do tactics.

If you found these ideas helpful, claim your Free Client Cloning Kit here.

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