Friday, November 13, 2015

The Flexible Flyer: Advertising Staple for Any Business

Every member in my Marketing Multipliers program gets a monthly critique from me of any one piece of advertising they've created.

Because having another set of expert eyes on your marketing projects can only help you do better.

The flyer below was submitted by one member.

How would you improve it?

Here's what I suggested to him ...

The main area to improve here is this: CLARITY.

Example: the headline is a bit hard to read because it's printed on that curvy ribbon.

Dump the opening doggerel about "Halloween is past," etc. That's just clearing your throat and it gets in the way of the sales message.

If this is a sale, what are the savings? That's nowhere to be found. If the $2.70 price is less than usual, do the math and tell me how much I'm saving by ordering 200 cards.

Very important: there is no clear call to action. Do you want me to call you or visit a website? Both? That should be down below right above the deadline. Make it clear and bold it.

There's a good offer in there somewhere. With a bit of refinement and a lot more clarity, you can unlock the selling power of this flyer.

Once improved, I would use this promotion in all possible media: email, direct mail, web site, Facebook, taped in the windows of neighboring businesses ... and inserted into ALL mail and orders leaving your shop. You can even add it to the hold message on your phone ("Ask about our annual Christmas card special, going on now.")

Bottom line: A flyer, done right, is an advertising staple for any business. It's a little thing that can deliver big profits for you. That makes it a Marketing Multplier.

If you're an entrepreneur and you want to grow, there's a box of 11 Marketing Multipliers waiting for you now. You can try them Free -- click here.

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