This note went out to Damon Lacey, an ace graphic designer. He sets himself apart from other designers by always going the extra mile ...
I use Damon for design work and send my clients to him because I know he's going to take good care of the people I refer.
Today he went above and beyond to find and purchase the license to use a graphic for a direct-mail project, saving my client about $500. He made me look very good. So "Thanks" are definitely in order.
Yesterday I wrote that you get more of what you reinforce. A handwritten thank-you note is a powerful bit of positive reinforcement, so if someone sends you a referral and you want more, send them a thank-you note.
Similarly, if a partner on a project comes through for you in spades, like Damon did for me, you can get more of that good behavior by reinforcing it. Send them a thank-you note.
Meanwhile, if you want to put an end to "feast or famine" syndrome in your business, my free Client Cloning Kit can help. It's not some cheapo download -- this is a real business-building kit you can hold in your hands.
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