See below ...
Wait. If everyone loves to write a thank-you note to a client after the sale, why do so few people do it?
Lots of good reasons: "not enough time" ... "couldn't find a stamp" ... "email is just as good as snail mail" ...
Wait, sorry. Those are all fake, bonehead, lazy, STUPID reasons.
Truth is, there is NO good reason not to invest 2 minutes and 46 cents in doing something tangible to thank your clients for trusting you with their money. No. Good. Reason.
And if you're thanking a client for a repeat purchase (as I do all the time), it pays to invest a bit more in your thank-you note. In this case, I invested in two $5 Starbucks cards -- the universal currency of business -- as a way to show a little extra appreciation.
Remember: You get more of any behavior that you reinforce. Want more people buying from you? Reinforce that behavior. A thank-you note does that every time.
Meanwhile, if you want to put an end to "feast or famine" syndrome in your business, my free Client Cloning Kit can help. It's not some cheapo download -- this is a real business-building kit you can hold in your hands.
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