It's incredible how much it can suck. At least my memory -- I seem to forget everything.
Case in point: I forgot to mail a Christmas card to one of my best new clients, Jim. The only reason I remembered was because I regularly run reports in Quickbooks and my client database, looking for patterns.
When I did that today, Jim's name popped out. So I mailed him this thank-you note ...
1) MONEY in a good CRM package. I use and recommend Infusionsoft and SalesForce.com
2) TIME to spend a few hours a month looking for relationship opportunities in your CRM
The opportunities you're looking for don't have to involve selling. You can just pick out a few clients to send heartfelt greetings to each week. Sales will follow, if you've earned them.
Fact: In a world where almost any product or service can be copied, digitized, or done by someone in the Philippines for less money than you, the ONE thing that can't be commoditized is you and your personal relationship with clients. An investment in building that is one of the best you can make.
And a thank-you note is an easy, VERY cost-effective way to make that investment.
Meanwhile, if you want to put an end to "feast or famine" syndrome in your business, my free Client Cloning Kit can help. It's not some cheapo download -- this is a real business-building kit you can hold in your hands.