Tuesday, October 22, 2013

Client Service: The Ultimate Marketing Weapon?

Want to see a customer service manual that's worth $1.2 billion and is updated every day? Just plug "Zappos review" into your favorite search engine, read, and emulate.

Here's just one example that I found online today ...

Your takeaway: You canNOT buy or create advertising any better than the testimonial above. When you deliver outrageous service that not only delights but delightfully surprises your clients, you've got a recipe for explosive growth.

Good news: You don't have to delight your clients with what you actually sell to delight your clients.

Read that sentence again. I'll wait.

You see, Zappos sells shoes. But the 5-star raving testimonial above (one of thousands like it you can find online) is not about shoes. It's about the delightful surprise this customer experienced when receiving a rapid, hassle-free refund.

And before you gripe about refunds, know that this one resulted in:
  1. valuable free publicity (here and elsewhere)
  2. a second purchase at full price
  3. a customer for life
 Any business can do that. Including yours.

So, the only thing stopping you from delivering the same kind of billion-dollar service as Zappos is ... you.

And, yes, the way Zappos treats customers is worth $1.2 billion. Because it was legendary service like the example above that made Zappos worth the $1.2 billion that Amazon paid for it in 2009.

Meanwhile, if you want to smooth out the bumps in your cash flow, by getting more clients like your best clients, my free Client Cloning Kit can help. Grab your free copy now, while they last

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