Thursday, September 19, 2019

More Clients From Less Work: The Magic of Focus

Have you ever read a book, watched a video, or gone to a seminar ...

... written down a long list of things to do ...

... and ended up doing NONE of it?

You're not alone.

It happens to us all.

But one insurance agent found a simple solution to that problem. And for him, it's been worth millions.

Louis, a sales rep for two Allstate Insurance offices in Texas, told me that he attended his first big marketing seminar a few years ago. He took a long list of ideas back to the office. He tried to do all of them ... and ended up doing none.

The reason? His to-do list was too long and intimidating to start on.

So, he did something different.

After his next seminar, he took another list of ideas back to the office. But this time, he focused on doing just ONE thing. That's it.

After putting that one idea to work, he did the next one. And the next. One at a time, step by step.


Louis and his team went from worrying about how to pay their bills to being on track for $3 million in annual premiums. With a ton of profits, and non-stop growth on the horizon.

Moral: New ideas mean nothing without new actions. But you won't implement if you're too intimidated to start. It's like trying to climb a mountain in one giant leap -- demoralizing and impossible.

So, take a moment today to look at your notes from that last seminar, podcast, or book. Pick just ONE idea and put it into action.

And one more thing ...

If you want more new clients faster, request your Free Client Cloning Kit at my website 

Tuesday, September 17, 2019

Are You the Boss of Your Business?

Strategic Marketing makes you the boss
Do you own a business?

If so, be careful.

Because your business may be bossing you around ... and costing you money.

Here's the story ...

I once overheard a discussion about strategy and tactics, between a boss and an employee. It went like this:

Boss: "Me strategy. You tactics. Me say. You do."

Employee: "Okay, boss."

Now, look at your calendar for last week. How much boss work did you do? And how much employee work?

If you own a business, you get paid the big bucks for doing boss work. Everything else is employee work ... which pays less.

You need to decide what's going to happen, who's going to do it, and by when. That's strategy -- boss work.

Answering email, updating your website, paying bills, those are tactics -- employee work.

And every minute you spend on that, you're under-paying yourself.

In the book, It's a Brand New Game, by Michael Patterson, Richard Branson says: "Try and find people to take over 99 percent of what you do, which will then free you up to think about the bigger picture."

So: You do boss work, strategy. Let employees do tactics.

If you found these ideas helpful, claim your Free Client Cloning Kit here.

Friday, September 13, 2019

Fast Track to New Profits

photo by Paul Lannuier from Sussex, NJ, USA [CC BY-SA 2.0]
Did you know?

There's a simple, yet profound difference between ordinary entrepreneurs and wealthy ones.

The difference is a sense of urgency. Because money is attracted to speed.

Dan Sullivan, the founder of Strategic Coach, told my coaching group that, when he shares a good idea with millionaires, they start implementing it the same day. They take fast action. Success is of urgent importance to them.

But when Sullivan shares that same idea with less-wealthy people, he said they start making excuses why it won't work for them. They don't take fast action. Sometimes they take no action. Success is not urgent for them.

I've experienced this firsthand.

A few years ago, I spotted a small trickle of cash flow in my business that held great promise. So, I dropped everything else and took fast action to exploit it. By working urgently and creating systems, that trickle turned to a flood of revenue ... and I paid off my mortgage 25 years early.

Money is attracted to speed.

Maybe you've heard this idea before. Fine. But what are you doing about it? And what will you do about it TODAY?

And one more thing ...

If you want more new clients faster, request your Free Client Cloning Kit at my website.

Wednesday, September 11, 2019

More New Clients, Without Advertising

You can build a thriving business on just a handful of great clients and referral partners.

It's simple, really.

Pick great people, serve them to the best of your ability, and put your long-term relationships with them ahead of any short-term sales.

That last part is vital.

The relationship must come first. When you take care of that, the money will follow. But if you put money first, you will churn and burn your way through clients and find yourself on a treadmill of costly advertising and funnels.

When you're talking to your best clients and referral partners by phone or in person -- email is NEVER a substitute -- listen for personal details that pop up in conversation.

Where did they go to school? What are their hobbies? Names of their spouse or children?

The more you learn about your best clients and referral partners personally, the better you can treat them personally, and the more they will reward you professionally.

This is how you go beyond intangible concepts like retention, and build a business on real and lasting relationships.

One more thing ...

If you found these ideas helpful, request your Free Client Cloning Kit at my website

Monday, September 9, 2019

How to Grow Your Business by Listening

Alfred Fuller went from semi-literate farm boy to multi-millionaire in just over 10 years.

It all began in 1906. With a $375 investment, he started the Fuller Brush Company in Hartford, CT, selling brushes door to door.

You can learn a lot from his story, which you'll find in the book, The Supersalesmen. On page 28 it says:

"Almost entirely, the ideas that resulted in the steady growth of his business came from customers. Alfred Fuller's genius lay in his ability to elicit information about cleaning problems from the women of Hartford and then to solve the problems they posed, giving the ladies one new product after another."

By 1919, Fuller Brush sales were over $1 million -- that's $14,334,848 in today's dollars.

Bottom line: Your clients can make you rich. All you have to do is listen to what their problems are. Then give them solutions.

And if you found these ideas helpful, please request your Free Client Cloning Kit at my website

How to Get New Money-Making Ideas

Eugene Schwartz, the copywriting legend almost nobody knows, said, "You don't need to have great ideas if you hear great ideas."

Among his many blockbusters was the sales letter that launched Boardroom Publications.

He interviewed his client, and simply took notes for 4 hours straight. The resulting sales letter was 70-80% the client’s own words. Here's the headline to that sales letter, which birth to a $100-million dollar business: "How to Get the Heart of 370 Business Magazines in Just 30 Minutes a Month."

Best part: Schwartz didn't even create it. He heard it, then wrote it down.

Here’s another example: My client Ryan.

I wrote a 12-page sales letter for him a few years ago that was mostly his own words.

Here's the headline I wrote for him, a mashup of several things he said over the phone: “Discover How to Set Yourself Free From Rental Property Headaches And Get The Money You Deserve.”

Ryan quickly raked in close to $1 million from that letter.

And his success was predictable. Because I simply heard his great ideas. The wrote them down.

You can do the same.

One last thing. If you found these ideas helpful, please request your Free Client Cloning Kit at my website

Thursday, September 5, 2019

The Simple $462,363 Marketing Windfall

If you look at most websites, including yours, you'll find confusion.

That's because the vast majority of web sites are a jumble of links, videos, flashing junk ... CONFUSION.

And it's an axiom of marketing that a confused mind will say "No" to your offer.

Simply by removing 50% or more of the choices from most web pages, you can increase your sales. I've done it dozens of times since I started marketing online in 1994.

Example: For a company that sold power generators and similar products, I removed a banner ad from the top of their main web page. That's it. But their annual sales increase was $462,363.

Take a look at the stats below ...

Here's what to do now. Answer this question: What's the #1 thing you want visitors to do when they visit your website?

When you know the answer, start removing EVERYTHING from your website that distracts from that #1 thing.

One last thing. If you found these ideas helpful, please request your Free Client Cloning Kit at my website