Tuesday, April 21, 2015

Marketing Optimization: Who Else Wants a $462,363 Windfall?

Marketing Optimization.

It's the process of getting more revenue from the time and money you invest in your marketing.

Everything you do to optimize and wring more dollars out of every visit to your web site, every transaction, every customer -- that's marketing optimization.

Lots of people talk about it. Few do it.

But I do it ...

... and by optimizing a web site for one of my clients, I just added $8,891 a week to his business.

Sales rate before Kevin: $18,899 a week.

Sales rate after Kevin: $27,790 a week.

Now my client, who we'll call Mr. X, is on track to add $462,363 a year EXTRA to his business from the same ad spend.

That's called a windfall.

Take a look at the graphic below to see the results of our optimization test ...

How did I cause a 43% surge in sales overnight?

I made a small change to the headline at the top of his web site. The version with banners was what he had been using for months. The new version, with no banners, was my suggestion.

We sent more than 1,880 visitors to each version of his web site to let the market decide which version was more profitable. This is called split testing.

The new version I tested took me less than 5 minutes to create ... but it was based on 20 years(!) of writing web page copy and building marketing funnels. Yes, I've been at this since 1995.

And the results speak for themselves -- 43% more sales from almost the same number of visitors. Without optimizing, that extra $8,891 a week my client will likely make, from the same amount of web traffic, would have never materialized.

(In a perfect world, I'd let that test run until reaching a 90-95% chance of beating the original. But other factors behind the scenes gave us overwhelming confidence above the 86.2% probability shown.)

Here's the thing: My client is an outstanding marketer. He advertises nationally and his ads are very good.

But his team wasn't testing systematically ... and they needed an extra pair of expert eyes. So he put me on retainer to optimize for him. Now there's no limit to how far he can go. If I don't add an extra $2 million to his business this year, I'll be sorely disappointed.

Takeaway: If you're not continually optimizing your marketing -- testing new headlines, new email subject lines, new scripts on the phone, new sales letters, etc. -- you are absolutely, positively throwing money away.

Just like a surgeon who can fix a broken hip with one well-placed screw, you can unlock big profits with the right tweaks to almost any website (along with the upsells, re-marketing, follow-up, etc.).

One more thing. IF your sales are between $500,000 and $20 million annually ... and you have a good website you know could be doing better ...

... we should talk about how I can optimize and supercharge your profits.  To schedule your Free Discovery Session, click here.

Friday, April 10, 2015

How to Beat Low-Price Competitors: A Tale of Two Pizzas

You're looking at an A+ example of how to sew seeds of doubt in the minds of prospects about low-priced competition.

This example is so powerful, it merits careful study.

Here's the story ...

I just got back from spending 5 nights at a very nice hotel in Orlando, with guests from all over the world. Fantastic place.

The color flyer in the bottom of the picture was shoved under our door almost every night. It offered two pizzas at roughly half the price of room service pizzas. Losing those sales must have annoyed the hotel.

So they did something to totally undercut the cheaper competition.

See that headline, "Not all pizzas are created equal"? That's from a sign posted on the inside of the door in our room. You can't miss the sign. I didn't.

And when I read the part that many local pizza joints are "fraudulent and engage in the criminal practice of identity and credit card theft" ... I suddenly had ZERO interest in saving a few bucks by calling out for pizza. We dined at the hotel. Every night.

Moral: Low price ain't everything.

If you face cheap competitors who are "eating your lunch," fight back. Sow seeds of doubt in the mind of your prospects. Use this headline as a template: "Not all ____ are created equal."

If you can educate buyers and tell them about potential fraud, poor quality, or other negatives -- and help them make a smart buying decision that features your business -- you can turn the tables and win more sales. Price won't matter.

Now. If your business is doing at least $100,000 in revenue, my Free Client Cloning Kit can give you a slight edge -- and then some. It's NOT another download. This is a real business-building kit you can hold in your hands. Grab yours now, while you can.