Tuesday, August 5, 2014

The Selling Card

Dan Kennedy's No B.S. Marketing Newsletter calls it ...

"The Business Card That Increases Sales, Gets You Referrals On The Spot and Never Gets Thrown Away"

I’m here to tell you about a new kind of business card I created for myself about 15 months ago ...

It’s changed everything for me. And it might change everything for you, too.

Honestly, you can’t even call this thing a business card, although it’s the same size as one. And it’s made of paper. But the similarities end there.

Take a look and see for yourself. Here’s the front of my card

And here’s the back, with a “payload” inside ...

I call it The Selling CardTM.

It may look like a business card, but it's actually a sales letter in disguise.

And for every 10 of these “secret sales letters” that I hand out, between 2 and 5 people will immediately start a conversation with me that produces either a hot lead or a sale.

That’s a response rate of 20% to 50%. By comparison, millions of dollars are made by sales letters with a response rate of 1-2%.

Does your business card work that hard for you?

Secret Sales Weapon? Get Real …

I know the term secret weapon is overused, but please suspend your skepticism for a minute while I tell you how and why the Selling Card is indeed my Secret Sales Weapon -- and it might be for you, too.

It all started Sunday morning, June 15, 2014, in the lobby of the Crowne Plaza Hotel, in Cleveland …

… I was at an exclusive $3,000-per-ticket seminar put on by Dan Kennedy, and a strange thing happened as I waited for the airport shuttle.

I struck up a conversation with Mark, a wealthy business owner. The guy lives in a gated community in Florida where everybody has an airplane hangar instead of a garage. The people who live there are all pilots who own airplanes.

As you can imagine, this is guy is no dummy when it comes to making money in business.

So I was shocked after I handed him the kooky little Selling Card I’ve been using myself for 14 months. He absolutely loved it. And he started quizzing me like Sherlock Holmes, asking tons of questions: What is this thing? How does it work? What results are you getting?

Even after we got to the airport, Mark was still buzzing about my Selling Card. We got past the TSA, we’re walking down to the gate, and he’s still quizzing me.

Now to be honest, I’ve had lots of compliments before about my card. But something clicked this time. I started thinking that maybe Mark might not be the only one who would be interested and want to learn about this.

The fact that you’ve read this far proves that you’re at least a little interested, too.

And that’s when I realized The Strangest Sales Secret …

Why Hand Out Business Cards
When You Can Hand Out
Sales Letters In Disguise?

Think about it: What’s a sales letter anyway? A sales message on paper. Why not take it a step further and put your sales message on a card? That’s what a Selling Card is.

I mean, where’s the law that says your business card has to be name, rank, and serial number? Or that your card can’t deliver a “payload” inside, just like an envelope?

A Selling Card does.

We’re all “blind” to business cards. They are not new. They are not exciting. They do not and cannot sell by themselves.

As a result, every time you hand out an ordinary business card, you’re missing a golden opportunity to turn a suspect into a prospect … and a prospect into a buyer.

But a Selling Card is different.

A Selling Card … sells. Because it delivers your best sales message for you -- just like a sales letter -- every time you hand it out.

It puts you in a position of strength because your prospect is holding your card, actively involved in it, and impressed with you.

A key secret: The Selling Card has a payload inside, with elements that prove you know what you’re talking, about no matter what you’re selling. And because your prospects’ hands are engaged with the contents of your Selling Card, they’re more likely to engage with you -- and buy from you.

It’s all based on ...

The $750-Million Secret
Of Publishers Clearing House

You’ve heard of Publishers Clearing House, the giant company that sells magazine subscriptions by mail. And you’ve probably received their sales letters, which look like this …

… with all the stickers, scratch-off cards, and other involvement devices inside, like these:

So ... why include all that stuff inside a sales letter?

Because busy hands increase response.

The more time you invest in a sales letter -- picking up the items that fall out, tearing little stamps and pasting them onto an order card, scratching off tickets -- the more likely you are to respond.

Because Publishers Clearing House is a direct-response marketing company that tests every element of every sales letter, they know exactly what they’re doing. And they’re doing more than $750 million in annual revenue mailing sales letters with involvement devices.


Does your ordinary business card create busy hands?

Of course not. It cannot. It’s just a flat piece of paper.

That’s why I designed the Selling Card in the form of an envelope, which delivers a payload of involvement devices inside ... which creates busy hands ... which increases your response.

But the “payload” is just one element. Over the past 14 months of trial and error, I’ve identified ...

3 “Secret Ingredients” That
Go Into Every Selling Card

1) Right Design
Remember, this is an actual envelope with something inside. Should the design resemble an envelope with a stamp or something else? Have you created a size that matches other business cards so it fits into your prospect’s wallet or pocket? These are all important considerations.

2) Right Payload
Should your payload be money? If so, should it be U.S. money or foreign currency? Or something else entirely, like a tiny brochure, a list of five of seven tips, a coupon or a picture?

3) Right Call to Action
What do you want readers to do when they open the Selling Card? Should they call you? Should they schedule a meeting online? If that’s too intimidating, should they email you? Should they do something else? What can you offer to boost response? These are all parts of an effective call to action that you need to consider.

So, as you can see, there’s a lot going on behind the curtain when it comes to how you create and distribute your Selling Card.

On top of that, here are 8 money-making advantages you get only from The Selling Card:

1) It becomes your Unique Selling Proposition (USP) because your Selling Card changes the rules of the game and is 100% unique to you (if you’ve ever struggled to stand out from the crowd in any industry -- insurance, real estate, financial services, industrial sales, health and fitness, professional services, network marketing -- this solves that problem for you instantly!)
2) It delivers your best sales message every time you meet a prospect, because it’s really a sales letter in disguise (and you don’t need to be a writer to make this work -- the writing is all done for you!)
3) It creates busy hands, which increases response to you and your message (unlike ordinary business cards, which get a quick glance at best)
4) It starts selling conversations with prospects on your terms, because you are the center of attention (it won’t make you the most interesting person in the world, but it can make you the most interesting person in the conversation!)
5) It delivers the right message to every prospect, because the payload inside can be customized in minutes before any business meeting, networking event, conference, etc. (try that with an ordinary business card)
6) It boosts your ego and your enthusiasm, because you are proud to hand this out (all of which boosts your results)
7) It doubles as a power-packed mini brochure, when left on a table (I do this all the time at meetings and events!)
8) It fits in any wallet, because it’s the same size as a standard business card (so it won't get tossed out)
Okay, that’s all well and good, but this is not for everyone. In fact, it may not be for you ...

Here Are 2 Reasons Why
You Might Say No To This Idea

1) You may think, “This won’t work for me. I can’t use a business card that’s so different.”

My response is this: The truly successful people in any industry are the ones breaking the rules of that industry. Whether it’s Apple with a smartphone that’s really a computer ... Uber with taxis that are really cars driven by ordinary people ... or you with a Selling Card that’s really a sales letter in disguise.

If you’re ever wondering what to do in business, just do the opposite of what the majority are doing. Because the majority are always struggling. The majority are a herd. And nobody in a herd can ever get ahead because they’re all clumped together.

2) You may think, “It’s too expensive to give away money with a Selling Card.”

Yes, it can be expensive to give away money in your Selling Card -- like the money you’re giving away every time your business card is ignored because it looks like every other business card. That can be expensive.

When your business card says, in effect, “You can buy this stuff from anyone and I’m anyone,” that can be expensive, too.

By the way, you don’t have to give away money with your Selling Card! There are unlimited options on what you can include in the payload inside.

Is The Selling Card
Right For You? That Depends …

Question: If a Selling Card brings you just one more sale this month, what’s that worth to you? How about 12 more sales this year -- what’s that worth to you?

An extra $1,200? $5,000? $12,000? More?

Whatever that number, if a handful of extra sales this year are worth more than $1,200 to you, The Selling Card is something you absolutely need in your toolkit.

Now, if this sounds like a good idea to you, and you want to make sure this good idea doesn’t die on the vine like so many others have before …

... you can get your own Selling Card in about 14 days, along with $1,295.00 in Free Bonuses.

It’s called …

The Selling Card Profit System

It’s a simple process that gives you a Selling Card -- one that's 100% unique to YOU -- in about 14 days.

It's as easy as 1-2-3 ...

1) You join me for a live interview by phone. It’s a 30-minute phone call, during which you talk and I write ...

2) Then, I send your information off to the only printer I know who can do Selling Cards (there's a ton of special folding and gluing required). We print your custom information on the front and the inside ...

3) Finally, you get 100 custom Selling Cards by mail (you can always order more later)

That’s it! You can be starting more conversations and closing more sales in about 14 days.

But that’s not all. You also get ...

2 FREE Bonuses Worth $1,245.00

FREE Bonus #1: Selling Card Script Training ($250 value)
You must fully understand how the Selling Card works and what words to say before handing it out to prospects. Otherwise, like trying to perform surgery without training, you’ll end up committing malpractice instead. When you take action and enroll today, you’ll get personal training from me in the scripting and delivery secrets you need to make the Selling Card work for you.

FREE Bonus #2: The Paper Email Blueprint ($995 value)  
This blueprint is based on the same service I currently charge $995 for. It’s a new twist on direct mail that cuts through the clutter and has nearly the same impact as a FedEx letter, for the price of a 49-cent stamp. I've used this simple 1-page tool to get:
  • high-value prospects to call me back (including the publisher of a newsletter with 1.5 million readers)
  • help from promotional partners (including a busy editor who called me and then featured 2 of my articles in her magazine)
  • a sales meeting with a Fortune 500 VP
  • responses from incredibly hard-to-reach people, like Seth Godin

The Paper Email Blueprint is NOT about mailing thank you notes or postcards. You do NOT send out cards, there are NO pictures or lumpy items inside. It’s just a powerful little tool that works like crazy to bring you more business. And it’s yours FREE, when you enroll today.

When you add it all up, these 2 FREE Bonuses are a value of at least $1,245.00.

How Much Does This Cost?

When you consider that my typical copywriting project starts at $3,995 and tops out at $30,000, you’re getting my writing help for pennies on the dollar. Plus you get $1,295 in 3 Free Bonuses on top of that. And all you need is just ONE new client and your new Selling Card, available for a limited time at only $795 $395, pays for itself.

Of course, you’re protected by...

My Notorious FULL-YEAR, 100%
Unconditional Money-Back Guarantee

Your Risk-Free Guarantee – You must get more clients more easily and love your Selling Card. If you don’t love it, for any reason or no reason during the 365 days after purchase, just let me know. You’ll get a prompt, full refund and you keep all your Selling Cards and all your free bonuses as my gift. No questions asked and no hassles. Good for one full year.

So, don’t decide today. Just give this a shot and try your own Selling Card for a full year.

I mean, how much are 12 new clients or customers worth to you? $1,200? $12,000? $36,000?

That’s the bare-bones minimum payback you can expect from your Selling Card, when you start giving it to prospects and becoming the center of attention at industry events and meetings.

It’s a card you’re proud to hand out ... it lets you leapfrog to the top of the ladder thanks to all the attention you get ... and it’s a money-making asset that’s yours forever.

You can’t lose, thanks to my very public money-back guarantee, which is how I’ve done business since 1994 -- twenty years! I have NO unhappy clients and I’m not about to start with you.

Here’s What To Do Now:

Please take action on this today. Since the GKIC "No B.S. Marketing Newsletter" featured this with a 4-page spread in their August 2014 issue, I've been flooded with requests about The Selling Card ...

... and when demand increases, so will the price. It will NEVER go down, only up. 

Why not take advantage of this introductory offer now, while there's time?

All the best,

Kevin Donlin
Marketing Strategist + Copywriter


2 FREE Bonuses For Ordering Immediately


P.S.  If you want to stop selling the hard way -- and turn your ordinary business card into a goose that lays golden eggs -- you owe it to yourself and your family to try The Selling Card.

If you’re struggling to stand out from the crowd in any industry -- insurance, real estate, financial services, industrial sales, health and fitness, professional services -- The Selling Card replaces your ordinary business card and solves that problem for you, instantly.

You can't make a mistake, thanks to my outrageous money-back guarantee. If you don’t love your results, you get your money back -- and keep your FREE gifts worth $1,245.00.

But I need to hear from you today ...

... because I’m not a writing factory. I’m just a one-man army. It takes time away from my $5,000 and $7,000 projects to create Selling Cards for only $395 ... and as demand increases, so will the price. 

You risk nothing. Take action now, before someone nudges you out.

2 FREE Bonuses For Ordering Immediately


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