Tuesday, February 10, 2015

The Big Power of a Little Thanks

If marketing is the best investment on earth (and I believe it is), a little handwritten thank-you note like this one could be, ounce-for-ounce, the most cost-effective asset you can add to your portfolio.

(A big thanks to Tom Majewski for attending my last seminar and for this!)

Here are 3 reasons why there is big power in a little thank-you note:

#1: It's real. A handwritten thank-you note creates a lasting impact that's not possible with email. Research by The UK's Royal Mail and Bangor University found that physical materials, like a letter you can hold, "triggered greater emotional processing."

The study, Using Neuroscience to Understand the Role of Direct Mail, found that "tangible materials actually leave a deeper footprint in the brain."

Wow. Leaving footprints in somebody's brain. Try doing that with a text or email.

#2: It's genuine. We love dogs for the same reason we loathe used-car salesmen: The former are 100% genuine and the latter are ... not.

A message that's 100% genuine, like a thank-you note, will cause people to lower their guard and let it into their hearts. Which is what you want for any marketing message.

#3: It builds relationship equity. That's a mouthful, but the idea is simple: We keep score. We remember who did us right and who did us wrong. We make mental deposits and withdrawals from the Relationship Bank in our heads.

With every thank-you note you write,  you make a deposit of relationship equity. And through the magic of compound interest, those deposits will grow exponentially over time.

Now, look. I know a thank-you note won't close a $10,000 sale or get you a meeting with Richard Branson. It's a little thing. But it will pave the way for bigger things later. Examples:

Now. If your business is doing at least $100,000 in revenue, my Free Client Cloning Kit can give you a slight edge -- and then some. It's NOT another download. This is a real business-building kit you can hold in your hands. Grab yours now, while you can.

No comments:

Post a Comment