(A big thanks to Tom Majewski for attending my last seminar and for this!)
Here are 3 reasons why there is big power in a little thank-you note:
#1: It's real. A handwritten thank-you note creates a lasting impact that's not possible with email. Research by The UK's Royal Mail and Bangor University found that physical materials, like a letter you can hold, "triggered greater emotional processing."
The study, Using Neuroscience to Understand the Role of Direct Mail, found that "tangible materials actually leave a deeper footprint in the brain."
Wow. Leaving footprints in somebody's brain. Try doing that with a text or email.
#2: It's genuine. We love dogs for the same reason we loathe used-car salesmen: The former are 100% genuine and the latter are ... not.
A message that's 100% genuine, like a thank-you note, will cause people to lower their guard and let it into their hearts. Which is what you want for any marketing message.
#3: It builds relationship equity. That's a mouthful, but the idea is simple: We keep score. We remember who did us right and who did us wrong. We make mental deposits and withdrawals from the Relationship Bank in our heads.
With every thank-you note you write, you make a deposit of relationship equity. And through the magic of compound interest, those deposits will grow exponentially over time.
Now, look. I know a thank-you note won't close a $10,000 sale or get you a meeting with Richard Branson. It's a little thing. But it will pave the way for bigger things later. Examples:
- One thank-you note launched a television career for Rosie O'Donnell.
- Thank-you notes built HEX, a high-tech company, into a thriving brand.
- One thank-you note delivered $10,800 for one of my blog readers, Mark Guerattaz.
Now. If your business is doing at least $100,000 in revenue, my Free Client Cloning Kit can give you a slight edge -- and then some. It's NOT another download. This is a real business-building kit you can hold in your hands. Grab yours now, while you can.
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