Monday, July 26, 2010

Do You Have Customers or Clients?

If you run a small business, do you want to get paid like a cashier? Or a six-figure professional?

To get paid what you're worth, it may help to take another look at the people who buy from you.

What do you call these people -- customers or clients?

Kmart has customers. So does the Post Office. And a used-car lot.

By contrast, a sports agent has clients. So does an attorney. And an architect.

The term customer implies a short-term transactional relationship, based mainly on price.

By contrast, client implies a long-term personal relationship, based mainly on service.

Big Question: Which would you rather have -- customers or clients?

Then: What will you do differently, starting today?


  1. Great post!. It's clear, helpful and so interesting. Thank you for sharing it.

  2. You're welcome!

    A small thing like treating your "customers" like "clients" can quickly change your business for the better.

    As billionaire W. Clement Stone said: "Small hinges swing big doors."

  3. Yeah I totally agree, all of our customers are "clients" but then at our retail shop we have customers.

  4. Daniel,

    They may think of themselves as customers and you may call them that, but what if you treated them like clients? Or gave them that name among employees?

    What's in a name?

    In my view, the difference between Client and Customer is about the same as Mother and Mother-in-Law :-)