Monday, March 31, 2014

Ford Just Sold a Bunch of Cadillacs

Sorry, but this article, "Ford Just Absolutely Destroyed Cadillac's Ad Praising Rich Guys Who Work All The Time" just absolutely makes me laugh.

Here's the breathless intro:
Ford is giving Americans a choice: Either you can be a self-absorbed Cadillac owner who spends his entire life working so he can buy expensive things, or a civic-minded Ford owner who pours her heart and soul into a project aimed at making the world a better place.

That’s the message in a new Ford commercial skewering Cadillac for a controversial recent ad that ruffled feathers by presenting what some felt was a misguided perspective on the American work ethic.
This is what happens, Ford, when your ads are written by hippies instead of sales guys.

In case you haven't seen them, here's the Cadillac ad ...

... and the Ford ad.

Bottom line: The only time vanilla makes money is when selling ice cream.

Cadillac made a brilliant move to go "all in" on who they are and attract people they are FOR -- the "evil" 1% who work 60 hours a week, and whose tax dollars disproportionally funded Solyndra, Fisker, Ener1, A123 Systems, etc.

Cadillac also made a conscious effort to repel people they are NOT FOR -- people who think work is a 4-letter word, artisanal dirt farmers, et al. Those people would never buy a Cadillac in a billion years, even with a stimulus check.

The Ford ad only makes sense when compared to the Cadillac ad ... which is free advertising for Cadillac that will continue for weeks on TV and YouTube. Ford just sold a bunch of Cadillacs.

Tell me again who destroyed who.