How to Love Marketing, Sales, and Cold Calling

Do you hate marketing?

How about selling?

Or networking?

If you answered "Yes" at all, you really meant NO.

That's because what you really hate is how bad you feel when people reject you.

When it comes to building your business, "we hate the feeling that we may experience if we don't get the positive outcome that we're looking for," according to author and coach John Assaraf.

Assaraf tells of a mentor handing him a sheet of paper when he first started in real estate sales. That paper had 100 boxes on it; within each box was the figure $15.

Assaraf was told, "Every time you speak to someone when you're prospecting and they say, 'No,' you just made 15 bucks. Can you live with that?"

The rationale was this: To make a sale and earn a $1,500 commission required about 100 conversations with prospects. And it worked. Brilliantly. Assaraf says he started to associate making calls with earning $15 per conversation.

He re-framed selling so that he no longer took rejection personally. As a result, he felt better about prospecting ... he made more calls ... made more sales -- and earned a ton of money.

So, why not try this yourself and re-frame your marketing and sales?

Do this ...

1) Determine how much an average sale is worth to you. Let's say, $3,000

2) Determine how many contacts you need to make a sale. Let's say, 30 emails, conversations or other touches.

3) Divide your average sale by required contacts. So, $3,000 divided by 30 = $100. This number is how much every "No" is worth, because each "No" brings you closer to the one "Yes" you need for a sale.

4) Now, for extra motivation, create a spreadsheet with 30 boxes, each of which has $100 inside. Print it, check off a box every time you hear "No" ... and see what happens.

Meanwhile, if you want to put an end to "feast-or-famine" syndrome in your business, my free Client Cloning Kit can help. Grab your Free Kit here, while they last.

How to Double Your Sales and Profits by Hitting "Singles"

Can you really double your profits without doubling your sales?

Yes. And it's very simple.

All you need do is increase 4 key metrics by 33% and you instantly double your profits.

What would a raise in pay like that mean for you? Especially if you do it without spending one penny more on advertising than you do now?

Here's what to do ...

Instead of "swinging for the fences" -- spending $1,000 on a "sure fire" press release, trying to get on Oprah, etc. ...

... just swing for singles, by going for an easily "doable" 33% boost in each of 4 areas.

Specifically, you can increase:

1. the response rate to your marketing ...
2. the number of referrals you get ...
3. the size of your customer orders ...
4. the number of times each customer orders ...

How much more profit will compounding those 4 increases of 33% give you?

Take a look at the chart below ...

After using this "33% Solution" for just 12 months, you can generate 33% more customers ...

The size of your customer orders will increase 33% ...

Your customers will buy 33% more often from you, and ...

Your total profits will more than DOUBLE -- increasing by about 106% -- through the magic of this compound effect ...

... all without spending one penny more on advertising than you do now.  

The best part? You can make these little improvements rather easily, if you put your mind to it.

You'll find more ideas like these in my Free Report, Guaranteed Marketing.