Showing posts with label relationship marketing. Show all posts
Showing posts with label relationship marketing. Show all posts
Friday, October 4, 2019
How to Make $7.5 Million an Hour
It all started about 7 years ago.
That's when I met a well-known marketing expert. He's a thought leader. An author. A "guru to the gurus" type guy. We'll call him Ed.
Ed gave a speech at a conference I attended in Cleveland. The room went wild. We loved his talk.
During the break, I stepped onto an elevator to go to my room. There was one other person inside -- Ed.
As the door closed, I had about 30 seconds for a literal elevator pitch before we reached our floors.
But I didn't talk about me. Instead, I simply told him that I loved his talk, told him why, and then asked him a few pointed questions. After reaching our floor, we struck up a nice conversation for about 2 minutes.
A few weeks later, Ed referred a new client to me. I did very good work. So Ed referred another client. And another. And another ...
To date, Ed and his referrals have totaled more than $252,000 in revenue -- and counting.
And by my 6th grade math, the $252,000 I got after that 2-minute conversation works out to ...
$7,560,000 an hour.
Which goes to show: Every person you meet and every chance encounter has the power to deliver referrals -- and life-changing revenue for your business.
But if you're walking through life with your head down, checking your "smart" phone, you can easily miss out on those million-dollar opportunities.
So, when you're out in the real world, don't be a million miles away on your cell phone. Be there, where you are. Keep your eyes open and be fully present.
If you found these ideas helpful, claim your Free Client Cloning Kit at www.clientcloningsystems.com
Wednesday, September 11, 2019
More New Clients, Without Advertising
It's simple, really.
Pick great people, serve them to the best of your ability, and put your long-term relationships with them ahead of any short-term sales.
That last part is vital.
The relationship must come first. When you take care of that, the money will follow. But if you put money first, you will churn and burn your way through clients and find yourself on a treadmill of costly advertising and funnels.
When you're talking to your best clients and referral partners by phone or in person -- email is NEVER a substitute -- listen for personal details that pop up in conversation.
Where did they go to school? What are their hobbies? Names of their spouse or children?
The more you learn about your best clients and referral partners personally, the better you can treat them personally, and the more they will reward you professionally.
This is how you go beyond intangible concepts like retention, and build a business on real and lasting relationships.
One more thing ...
If you found these ideas helpful, request your Free Client Cloning Kit at my website
Labels:
client retention,
customer retention,
marketing,
marketing strategies,
relationship marketing
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