It's simple, really.
Pick great people, serve them to the best of your ability, and put your long-term relationships with them ahead of any short-term sales.
That last part is vital.
The relationship must come first. When you take care of that, the money will follow. But if you put money first, you will churn and burn your way through clients and find yourself on a treadmill of costly advertising and funnels.
When you're talking to your best clients and referral partners by phone or in person -- email is NEVER a substitute -- listen for personal details that pop up in conversation.
Where did they go to school? What are their hobbies? Names of their spouse or children?
The more you learn about your best clients and referral partners personally, the better you can treat them personally, and the more they will reward you professionally.
This is how you go beyond intangible concepts like retention, and build a business on real and lasting relationships.
One more thing ...
If you found these ideas helpful, request your Free Client Cloning Kit at my website
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