Thursday, July 12, 2012

Free is Good (Still)

"Free" is still a compelling word in advertising.

Here's an example ...

I know this advertisement is working for ADT because I've seen it for months in Val-Pak and free-standing inserts (FSIs) in the newspaper.

Here's how ADT makes a free offer very smartly:

1) FREE is the headline of the ad

2) They assign an $850 value to the Home Security System, to increase interest

3) They offer 3 (count 'em) extra bonuses if you Act Now

How does ADT make money on this?

The same way a phone company makes money by offering free cell phones with a 2-year plan -- if you can give something away to create a customer who buys from you long-term, you win. 

This model can be applied to any business, in any industry, including yours.

Questions for you to ponder:

1) What can you give away to create a customer?

2) What incentives can you offer to make people act NOW?

3) What's your strategy for locking in customers who buy long-term?

Meanwhile, if you own a business, there's a box of 11 Marketing Multipliers waiting to be shipped to you. You can try it Free. Click here now

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