The Cookie Stick Letter -- Sweet Way to Boost Profits

I've written before about the importance of "stick" letters.

Stick letters are something you send by MAIL (not email, not text) to clients to thank them for their purchase, allay buyer's remorse, and thus help them "stick" with you.

One of my very smart clients, Ryan Skalla, has developed a new and yummy twist on the stick letter for his real estate investment firm.

I call it The Cookie Stick Letter.

How does it work?

According to Ryan, "Anytime I make a sale, I get a contract, or somebody says yes on the phone, they get a basket of Mrs. Fields’ cookies delivered from me.

"That gift actually gets delivered before they get the escrow documents from my title company. And when I order online, I can add a personalized message, like 'Thank you for selling me your rental property.'"

Pretty neat, eh? And Ryan's clients? They're delighted.

"Since I started doing it, several people have written testimonials that said, 'Thank you for the cookies!' so I know it’s making an impact," he says.

This kind of post-sale followup is critically important in the emotional and volatile world of real estate. Anything you can do to build trust with clients is a big plus. And Ryan's doing it with cookies.

Meanwhile, if you want to increase your cash flow and get more clients like your best clients, my free Client Cloning Kit can help. Grab your free copy now, while they last. 

Announcing The Unadvertising Agency That Guarantees Results

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I offer this service because I’m a direct-response copywriter specializing in helping my clients boost their sales and profits …

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Rapid gains of $50,000 or more are possible. Keep reading to see how …

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There are 5 requirements to working with me. You must be able to say "Yes" to all of them:

1) Do you need help? If I think your business is doing all it can to maximize profits from your inactive clients, I'll tell you so. I'm not a know-it-all and you may be doing very well already.

2) Are you willing to let me create "unadvertising" that I know will sell? Except for legal or factual approval, I retain creative freedom. You, your spouse, or your Uncle Al can't mess with what I come up with.

3) Is your business doing at least $500,000 in revenue now? Any business below $500,000 doesn't have the volume to make this work.

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I wish I could say that I hit a home run every time, but of course, I can't. But overall, my clients do very well. Here are a few examples ...

• For a Real Estate Investor, I created a sales letter that he mailed to prospects already in his database. The phone started to ring and sales started to happen automatically. Previously, his best year was $200,000. In less than half a year mailing my letters, he's at $660,000.
  
  
• For a Technical Sales Professional, I advised him on a simple follow-up process. Within 24 hours, he made a few calls to existing clients One call netted a sale for $193,000.
  
• For a Computer Support Service, I created a letter to a 2-year-old list of past clients. The letter did so poorly that I never got another chance. I took the loss on all creative fees and my client paid nothing, in keeping with my guarantee.
  
• For a Strategic Consulting Firm, I created a two-page letter to mail to their past clients. It resulted in a windfall of $77,098 in new revenues, with more to come by year's end.
  
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What should you do now?

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Sound fair? 

If so -- and if you think your business could use a cash windfall of at least $50,000 -- please apply for your no-cost Profit Discovery Session with me at this link.

Sincerely,

Kevin Donlin
Copywriter + Marketing Strategist

P.S. -- A partial list of media that have interviewed me on marketing includes Forbes, The Wall Street Journal, Entrepreneur magazine, New York Times, KARE-11 TV (NBC), WXYZ TV (ABC), KMSP TV (Fox), and WCCO Radio (CBS).

P.P.S. -- As a courtesy, I give past clients first right of refusal on anyone who may compete with them. So it may already be too late for you, if someone else has contacted me from your geographic area. Please schedule your free Profit Discovery Session with me at this link … before schedule fills up. After that, this offer will be withdrawn.