Tuesday, September 13, 2011

Zig, Zagat, and the $125-Million Payday

"You can have everything you want in life, if you help enough other people get what they want" - Zig Ziglar

While the unofficial Google motto may be "Don't be evil," Zig's words are their real recipe for success.

To whit, Google has been spanking Yahoo for years simply because Google helps more people get what they want.

And you can, too. Read on to learn how ...

First, Exhibit A: Carol Bartz, the latest CEO firing at Yahoo.

According to The Wall Street Journal:

It's a simple rule of any market. The more information that is created, the more the value is reduced. And despite attempts to woo spending with bigger, bolder and more targeted ads, services that help consumers navigate that content, namely search, remain the big money makers online.

"People tell me that content is king, but that is not true at all," says Rishad Tobaccowala, chief strategy and innovation officer at Vivaki, the digital-media unit of Publicis Groupe SA. "Most people make money pointing to content, not creating, curating or collecting content."

Summary: Yahoo did not help enough people get what they wanted. So Yahoo did not get what they wanted. And Bartz got booted.

Now, Exhibit B: Zagat, the restaurant review service that sprang from humble beginnings 30 years ago. Google bought it for a reported $125 million.

According to The New York Times:

People are “wondering where they should go, where they should spend their time, so to be able to offer accurate information is important, and that’s why we’ve been getting focused on reviews,” said Google VP Marissa Mayer.

Summary: Zagat helped many people get what they wanted. So Zagat got what they wanted. Specifically, the founders, Nina and Tim Zagat, got a $125-million payday (more or less) and can now have everything they want in life.

Now, you may not get bought by Google. But you can still have everything you want ... if you help enough people get what they want.

Start with the most important people in your business life: Your clients.

What do they want? And how are you helping them get it?

By the way, this is a much broader question than, "What can I sell my clients?"

The real question is: "What can I help my clients get?"

Answer it enough times for enough clients, and they will help you get everything you want in life. Just as Zig said -- and Zagat proved.

You'll find more ideas like these in my Free Report, Guaranteed Marketing.

1 comment: