Tuesday, May 17, 2011

The Strange Case of the Amazon Focus Group

You may know Amazon as "Earth's Biggest Bookstore." And it is.

But it's more than that. It's also earth's biggest focus group, with about 100,000,000 members.

Let me explain ...

What does Amazon sell? Books.

And those books all have reviews, written by people who bought and read the books.

This is a de facto focus group of people who have given their opinions after spending money to learn about a topic. Contrast this with most focus groups, made up of people who wanted to make $50 to spend a Saturday afternoon in a room.

Do you see how much more valid and valuable opinions from Amazon book reviews can be?

Now. How can you use this for your business?

No matter what you sell -- electrical services, real estate, insurance -- there's a book about it. All you need do is visit Amazon, find books about your industry that your prospects are reading, and read the reviews of those books.

You can use book reviews many ways, but here are two ...

1) Learn your what prospects want

A review on Amazon may say, "This book helped me get my waistline down 29 inches, and I found a wife 30 days later."

If you're a personal trainer or run a health club, you've just learned something important. You may think you're selling weight loss, but what at least some of your prospects want is to be attractive to the opposite sex. Now you can include sex appeal in your marketing.

2) Learn what your prospects don't want

Negative reviews are helpful, too. Someone may write, "This book was full of outdated advice -- I need to create a Facebook fan page for my business and it included nothing about that."

If you're a social media marketing expert, you've just learned that your prospects don't want old information. Now you can emphasize your up-to-the-minute expertise in your marketing.

There are more ways to benefit, but you get the idea.

Amazon book reviews are your market talking to you.

Are you listening?

You'll find more ideas like these in my Free Report, Guaranteed Marketing.

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