Thursday, December 22, 2011

Everything I Know About Creativity

Have you seen this book?

It's called, Everything Obama Knows About The Economy ...

... and it's 150 pages of blank text.

Get it?

Apparently, a lot of people got it.

Because, at the time of this writing, Everything Obama Knows About The Economy is getting a pantload of media attention -- and it's sold out on Amazon.

Now. Admit it. Love Obama or loathe him, don't you wish you had thought of this idea first?

Well, the "author," Jimmy Moncrief, didn't.

It turns out that this clever idea of selling a blank book is simply a new take on an old idea, dating back at least to 1995 ...

... when Everything Men Know About Women was published.

It, too, is an empty book.

And these two books illustrate everything I know about creativity, which is this: There are no really new ideas. Only new combinations of old ideas.

The blank book itself is, after all, just a "written" version of that kindergarten prank, the empty gift box.

So, when it comes to creating new ideas for your business, don't rack your brain too hard. Instead, look around for new combinations of old ideas.

Here are 3 examples that I've written about elsewhere:

1. Drive-thru windows at a restaurant
Introduced by In ‘n’ Out Burger, in 1948.

Where did the idea originate? The City Center Bank, Kansas City, MO, opened the first drive-thru window in 1928. By borrowing an old idea from banking, In ‘n’ Out Burger produced a breakthrough in fast food.

2. Chuck E. Cheese's restaurant
Founded by Nolan Bushnell in 1977.

Where did the idea of combining video games and food originate? Before opening a restaurant, Nolan Bushnell founded another company in 1972 -- Atari. So he didn't have far to look for inspiration.

3. Lady Jane’s Haircuts for Men
Founded in 2004, Lady Jane’s employs attractive female stylists to cut hair, surrounded by sports memorabilia on the walls and ESPN on plasma screen TVs.

I can’t prove it, but I'll bet you a haircut that Lady Jane’s is a new combination of two older ideas: Great Clips and Hooters.

What do you think?

Bio: Kevin Donlin can help you grow your business and enjoy the breakthrough results your hard work deserves. If you're interested in boosting your revenues and profits, please click here.

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