Tuesday, September 4, 2012

Lost Children and Lost Business

What if, heaven forbid, your son or daughter went missing?

You call their name and they don't answer. You can't find him/her anywhere.

Who do you call?

The police. They find lost children.

Could you give the police a clear description of your child, so they knew whom to look for? Of course, from the freckles on their nose to the color of their socks.

Now, what if, heaven forbid ... all of your prospects went missing?

You call them, but they don't return your messages. You can't find new leads anywhere.

Who do you call?

The people in your network. They "find" lost business by making new connections for you.

Could you give the people in your network a clear description of your ideal prospect, so they know whom to look for? Uh, oh. Probably not. A description like, "I'm looking for anyone who runs a small business," won't cut it.

So start there. When it comes to prospects, who exactly are you looking for? What is their:
  • age?
  • gender?
  • industry?
  • job title?
  • income?
  • etc. etc.
If you really want to find more prospects faster, use The Mackay 66 series of demographic questions. When you know your prospects that well, your network can make connections for you lickety split.

As a parent, I was hesitant to use the frightening analogy of lost children.

But, then I thought, if you could network with a fraction of the fervor you would search for a lost child, you could make all the connections you need in just a few hours.

Why not try it and see? (And give your kids an extra hug today for no reason at all :-)

Resource: If you want to put an end to "feast-or-famine" syndrome in your business, grab your free Client Cloning Kit here

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