Monday, September 10, 2012

You, a Strange Creature of Habit?

You are a creature -- a creature of habit.

So am I.

We all are.

We think and do a LOT of the same things every day, almost without thinking.

You see, of the 60,000 thoughts you and I have each day (about one every second that we're awake), "95 percent of them are the same thoughts you had yesterday, and the day before, and the day before that." That's according to research in the book, Happy for No Reason, by Marci Shimoff.

And studies show that up to 45 percent of what we do every day is habitual.

We often act without thinking, usually because of subtle cues. Example: You feel tired (cue), so you grab a cup of coffee (routine). You're bored (cue), so you check out Facebook (routine).

That's a lot of non-thinking routine every day, isn't it?

However ... this preference for shortcuts in your thinking and acting doesn't mean you're lazy. It simply means you're human.

That's because our brains naturally prefer doing things that require less effort, according to Thinking Fast and Slow, by Daniel Kahneman:
   "... if there are several ways of achieving the same goal, people will eventually gravitate to the least demanding course of action. In the economy of action, effort is a cost, and the acquisition of skill is driven by the balance of benefits and costs. Laziness is built deep into our nature."
So. To sum up: You and I are largely bundles of habits.

It follows, then, that if you want to change your thoughts and actions -- and grow your business -- you must change your habits.

The good news is, you don't have to change all of your habits to change your world. You need only adopt a few critical routines, called "keystone habits," according to New York Times writer and author, Charles Duhigg.

In his book, The Power of Habit, Duhigg describes keystone habits as causing a cascade of positive effects to support the success of other habits. A keystone habit is like three or four good actions for the price of one. Example keystone habits include exercise, visualization, safety, meditation, and relaxation.

Now. What are your keystone habits?

Stated differently, what one or two things, if you did them consistently and well, would have the greatest impact on your business?

Answering this question could unlock untold potential for you and your business.

Now. To discover 3 simple habits that let you create more for yourself in the next 30 days than in the previous 6 months, click here

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