Monday, November 12, 2012

The Strange Profit-Boosting Idea from Ikea

I like Ikea. So does my family.

We go there several times a year to ... eat.

Oh, and we also spend $100 or so on the way out the door.

Let me explain ...

You know Ikea as a quirky, cool, low-cost furniture store.

But I hate shopping, for furniture -- or pretty much anything.

So I know Ikea as a quirky, cool, low-cost restaurant. I love their smoked salmon and Swedish apple pie with coffee for Sunday brunch. Yum.

And when I take the family there to eat, we have to walk past approximately 10,000 household items for sale on the way to the exit. The chances that we'll spend $100 or more are approximately 100%.

Ikea is smart. Back in 1960, they added an unrelated product -- food -- to their retail store, and found that "visitors stay in the store longer and buy more."

Like my family and me.

Question: What unrelated product or service could you add to your current offerings to make clients stay with you longer and buy more?

I won't give you any ideas. Instead, brainstorm 5-10 on your own and give your marketing muscles a workout.

Meanwhile ... if you want to put an end to "feast-or-famine" syndrome in your business, a free Client Cloning Kit can help. Grab your copy here

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