Monday, December 9, 2013

15 Days of Growing Your Business With Gratitude - Day 1

Here's the first of 15 straight blog posts in a new series, Growing Your Business with Gratitude, aka "Thank-You Marketing."

The concept is simple: Writing and mailing thank-you notes to prospects, clients, and referral partners can help make your business 100% referral-driven. It's done that for my business, in less than 3 years.

What am I going to write about on this topic for 15 days in a row?

I have no idea.

But one thing will happen every day in this series: I will post a picture of the thank-you note that I mailed out that day, as a way to force myself to do it.

Below is example 1 of 15 -- a thank-you note I just mailed to my #1 Referral Partner, whom we'll call, "CC." He has sent me more than $65,000 worth of copywriting projects over the past few months.

CC likes what I do, and I do it pretty well. So he refers somebody to me almost every week.

But I'm convinced that CC refers people to me for one more reason. Beyond that fact that I'm professionally very good, he knows that personally I'm going to take good care of the people he sends my way. And I prove that by mailing him a thank-you note after every referral, whether or not it turns into a project.

You see, it's one thing to claim that your service is tops and that you'll go "above and beyond" or whatever. But it's another thing to prove that you deliver remarkable service. And that's what a thank-you note in the mail can do.

Meanwhile, if you want to put an end to "feast or famine" syndrome in your business, my free Client Cloning Kit can help. It's not some cheapo download -- this is a real business-building kit you can hold in your hands. 

Grab your free copy now, while they last.

1 comment:

  1. Kevin,
    Good advice for growing a business through Gratitude and a "Thank you Marketing" plan. I have been a firm believer in sending personal, hand written thank you notes for years. I am in the middle of writing a note to a person who treated me to lunch today. An E-mail would be quick and instant but doesn't deliver the same type of impact as a personal note. I look forward to reading the next 14 posts. Good luck! David