Monday, January 14, 2013

How Much Should I Budget for Marketing?

 Wrong question.

The right question is this: How much do you want to make from your marketing?

Start by answering another all-important question: How much is a new client worth to you?

Example: One of my copywriting clients has a coaching program. He knows that, on average, a new client will stay with him for about 2 years and spend $7,000 on his coaching services.

That means he can easily afford to invest $1,000 ... $2,000 ... or more on "buying" new clients with his marketing, because he'll still come out $5,000 or $6,000 ahead.

And that doesn't even take into account referrals, which will boost that number even hire.

So, first figure out the lifetime value of your clients. You will then know exactly how much to invest in buying them with your marketing.

Meanwhile ... if you want to put an end to "feast-or-famine" syndrome in your business, my free Client Cloning Kit can help you. Grab your copy here, while they last.

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