Wednesday, April 10, 2013

What's Wrong With Your Marketing? Maybe It's You

Don't take offense. You're probably a good, competent person.

But when it comes to building your business,
you may be the #1 problem.
Why? Because you may be doing it backwards.

Don't worry. You have company ....

You see, when it comes to solving problems -- like how to get more clients -- most people instinctively focus on ... the problem.

But this is backwards. 

Because as soon as you identify one problem -- I need a Facebook page! -- you find another -- I need web site traffic! -- and another -- I need a referral program! -- and on, and on, until you don't know where to start.

So you end up doing nothing, or a lot of little things that don't add up to much.

There's a better way, borrowed from a type of psychology known as solution focused therapy.

Solution focused therapy "focuses on what clients want to achieve through therapy rather than on the problem(s) that made them seek help. The approach does not focus on the past, but instead, focuses on the present and future," according to Wikipedia.

One idea in particular from solution focused therapy can really help you. It's the Miracle Question.

Answer this Miracle Question: Tomorrow when you wake up, you realize that in overnight, a miracle has happened! Your marketing problems are solved. But because you are sleeping, you don't know what solved them. So, when you wake up tomorrow morning, what small change will you notice that makes you say to yourself, "Wow, something must have happened -- I've got all the clients and revenues I need!"

If your first answer is, "I don't know," try again. And again. And again, until you can describe just one change in your business that serves as a sign that your marketing problems are solved.

Here's why this is important: You can't believe in your success until you know what it looks like. And, no matter how lousy your marketing is now, you've probably done at least thing once that was successful -- you got one client, you made one sale. Build on that.

You can't build a business on problems -- that's like building a house on sand. Stop focusing on problems.

It's in your successes that you find strength to build on. Think more about past successes and future solutions than about current problems. It may seem awkward or inaccurate, but it's can lead you to better results faster.

Meanwhile, if you want to put an end to "feast-or-famine" syndrome in your business, my free Client Cloning Kit can help. Grab your Free Kit here, while they last.

No comments:

Post a Comment