Saturday, April 6, 2013

You and Walt Disney, in Business Together?

I just returned from taking my family to Disney World, in Orlando.

Known as "The Most Magical Place On Earth," Disney World is the most-visited theme park on earth, with more than 17 million visitors every year. 

When you do the math, and multiply the hundreds of dollars I spent there in one day by 17 million or so, you can see that Disney World may also be the most profitable place on earth.

Walt Disney found a way to make dreams come true for millions of people. I saw proof of that in the smiles of hundreds of children and their parents, myself included, during our day there, which lasted from 8:00 in the morning until nearly midnight. Like many others, I’m sure, it was a repeat visit for me -- my second as a parent, and fifth visit overall. And I’ll be back again.

For this ability to make dreams come true, the world has gladly paid many, many millions of dollars to the Disney Corporation and its shareholders. And it will continue to do so, in good economic times and bad, for many, many years to come.

Now, here’s the exciting part: You can take advantage of this same idea and increase your own profitability, by realizing that you, too, are in the business of making dreams come true.

Think about it. No matter what you do or sell, no matter who your customers are, you are giving people more in value than they are giving you in money.

You are giving people at least one of the following: more money, more time, or more happiness. That’s pretty much it. All goods and services deliver at least one of the above, ultimately.

When you take these facts to their logical conclusion, you realize that you are in the business of making dreams come true.

Example: If you save your customers money, that means they have more left over to spend on their mortgages or rent, which gives them more money to spend on their vacations, dinners with family, retirement -- whatever. Which, ultimately, is making their dreams come true.

It’s the same with time. If you save your customers more of it, that means they can spend more time on their dreams. And if you sell happiness, in the form of vacations, clothes, beauty products, etc., you’re also making dreams come true in some way.

In the end, when you realize that you’re in the business of making dreams come true -- just like Walt Disney and his theme parks-- it ought to motivate you to achieve even more in your business today, this week, this month, this year, and beyond.

Meanwhile, if you want to put an end to "feast-or-famine" syndrome in your business, my free Client Cloning Kit can help. Grab your Free Kit here, while they last.

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