Wednesday, September 24, 2014

Marketing Synergy: 1 + 1 = 6?

Synergy is what happens when the sum is greater than the parts.

Examples ...
  • flour + water + yeast + heat = bread
  • John + Paul + George + Ringo = The Beatles
  • Email + Direct Mail = 6 ... as in it's possible to get 6 times more response using email and direct mail together, rather than separately.
That last example is Marketing Synergy.

Let me explain ...

Last year, the Canadian division of Staples did an experiment. To one group of people, they sent an email promotion. To a second group, they sent email plus a direct-mail letter.

The results?

The response rate was 6 times higher from people who got a direct mail piece and an email, compared to those who got only email, according to the study, done by Canada Post.

There are two valuable lessons here:

1) Multiple marketing methods can produce synergy. By combining email and direct mail ... or phone and email ... or phone, email, and direct mail ... you get MORE results than using one method by itself.

2) If a big bureaucratic company like Staples can produce 6x higher results with their marketing, imagine the results you can enjoy, if you're a small, agile, smart business owner?

Meanwhile, are you an entrepreneur with clients, not customers? Are you doing at least $200,000 in revenue, and want to do better? If so ...

... I can show you more "profit hacks" like the ones you just read in this article. Get them in my next Free Video Training Session. It's for $200k entrepreneurs ONLY, please.

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